Pixability Announces Programmatic YouTube Media Buying Platform
Media

Pixability Announces Programmatic YouTube Media Buying Platform

10y Greg Jarboe

Pixability Announces Programmatic YouTube Media Bu...

The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...

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Adidas to Customize Shoes With Instagram Photos
Marketing

Adidas to Customize Shoes With Instagram Photos

10y Yuyu Chen

Adidas to Customize Shoes With Instagram Photos

By leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Read Mo...

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Puma Goes Mobile to Create Urban Playgrounds in Asia
Asia

Puma Goes Mobile to Create Urban Playgrounds in Asia

11y Adaline Lau

Puma Goes Mobile to Create Urban Playgrounds in As...

Puma incorporated QR codes and gamification to attract trendsters in-store. Read More...

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Puma Leverages Social Graph to Promote Spring-Summer Collection
Asia

Puma Leverages Social Graph to Promote Spring-Summer Collection

12y Adaline Lau

Puma Leverages Social Graph to Promote Spring-Summ...

German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Read More...

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Publicis to Acquire Wangfan
Asia

Publicis to Acquire Wangfan

13y Guest

Publicis to Acquire Wangfan

Shanghai-based digital agency's clients include Puma and General Motors. Read More...

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