The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget from TV to online video.
By leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers.
Puma incorporated QR codes and gamification to attract trendsters in-store.
German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer.
Shanghai-based digital agency's clients include Puma and General Motors.