Brand awareness and branded content ads increase as a percentage of total ads. Direct response ads are shrinking, but still make up 51.6% of the total...
View articleWhile everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...
View articleWe usually write about what chatbots can do, rather than how well they do it, so we're testing branded bots from the likes of Sephora, eBay, and H&...
View articleThough the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...
View articleAmazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...
View articleIn May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...
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In just six months, the General Data Protection Regulation will take effect in the European Union, requiring marketers to get consumers’ consent to st...
View articleData democratization is the process of putting analytics in everyone’s hands, empowering more people within an organization to extract the insights th...
View articleChief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...
View articleDespite major regulatory changes to China's ecommerce cross-border trade earlier this year, experts say the channel should still be included in an eco...
View articlePwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disru...
View articleEmail is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the indust...
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