IAB/PwC Report: Podcast ads continue to boom by growing 53% over last year

Ad Industry Metrics IAB/PwC Report: Podcast ads continue to boom by growing 53% over last year

2y Barry Levine

IAB/PwC Report: Podcast ads continue to boom by gr...

Brand awareness and branded content ads increase as a percentage of total ads. Direct response ads are shrinking, but still make up 51.6% of the total...

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Personalization, segmentation, testing: How email marketers can use AI

AI & Automation Personalization, segmentation, testing: How email marketers can use AI

2y Mike O'Brien

Personalization, segmentation, testing: How email ...

While everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...

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Chatting with bots: How well 5 brands' chatbots actually work

Chatbots Chatting with bots: How well 5 brands' chatbots actually work

3y Mike O'Brien

Chatting with bots: How well 5 brands' chatbots ac...

We usually write about what chatbots can do, rather than how well they do it, so we're testing branded bots from the likes of Sephora, eBay, and H&...

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More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

Strategy & Leadership More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

3y Mike O'Brien

More data, fewer agencies: Key takeaways from Dent...

Though the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...

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Google, Amazon and the relationship between paid search and ecommerce

Search Marketing Google, Amazon and the relationship between paid search and ecommerce

3y Mike O'Brien

Google, Amazon and the relationship between paid s...

Amazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...

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GDPR: Increased transparency and increased trust

Data & Analytics GDPR: Increased transparency and increased trust

4y Mike O'Brien

GDPR: Increased transparency and increased trust

In May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...

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From 1980 through next May: The evolution of GDPR

Data & Analytics From 1980 through next May: The evolution of GDPR

4y Mike O'Brien

From 1980 through next May: The evolution of GDPR

In just six months, the General Data Protection Regulation will take effect in the European Union, requiring marketers to get consumers’ consent to st...

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How democratizing data leads to better decisions

Data & Analytics How democratizing data leads to better decisions

4y Mike O'Brien

How democratizing data leads to better decisions

Data democratization is the process of putting analytics in everyone’s hands, empowering more people within an organization to extract the insights th...

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How can chief marketing officers use disruption to stay ahead?

Asia How can chief marketing officers use disruption to stay ahead?

5y Sophie Loras

How can chief marketing officers use disruption to...

Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...

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Why China remains a key market for online retailers

Asia Why China remains a key market for online retailers

5y Sophie Loras

Why China remains a key market for online retailer...

Despite major regulatory changes to China's ecommerce cross-border trade earlier this year, experts say the channel should still be included in an eco...

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Five ways brands can prepare for a rebound in China's retail sector

Asia Five ways brands can prepare for a rebound in China's retail sector

5y Sophie Loras

Five ways brands can prepare for a rebound in Chin...

PwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disru...

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Why the wealth management sector is ripe for disruption

Asia Why the wealth management sector is ripe for disruption

5y Sophie Loras

Why the wealth management sector is ripe for disru...

Email is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the indust...

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