QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere.
In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat.
Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard.
WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chinese consumers.
Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai.
There is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase.
Today, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K.
In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant.