WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world.
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Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce.
Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.
China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake.
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere.