“My job is pretty simple: I have to make sure that if consumers have a mobile phone in one hand, then I ... read more
Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce.
Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.
China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake.
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere.
In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat.
Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard.
WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chinese consumers.