The rise of connected packaging as a marketing channel

Tools & Technology The rise of connected packaging as a marketing channel

5y Davor Sutija

The rise of connected packaging as a marketing cha...

Connected packaging is becoming an increasingly effective marketing channel, bridging physical products to the digital world and influencing consumers...

View article
7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

Email & Automation 7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

5y Mike O'Brien

7 email marketing lessons from Dollar Shave Club, ...

We're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...

View article
How can retailers improve their mobile app experience?

Ecommerce How can retailers improve their mobile app experience?

5y Mike O'Brien

How can retailers improve their mobile app experie...

We spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...

View article
Get the latest analysis and reports delivered to your inbox daily
The brand's guide to Near-Field Communication (NFC)

The brand's guide to Near-Field Communication (NFC)

6y Al Roberts

The brand's guide to Near-Field Communication (NFC...

There is no shortage of emerging technologies that could revolutionize the way that brands do marketing. But thanks to a recent announcement by Apple,...

View article
Is it time for a QR code comeback?

Is it time for a QR code comeback?

6y Rebecca Sentance

Is it time for a QR code comeback?

A few years ago, QR codes were everywhere. But due to a combination of poor implementation, subpar technology, and a lack of native support, they larg...

View article
Five reasons why China is a role model for digital innovation

Five reasons why China is a role model for digital innovation

7y Sophie Loras

Five reasons why China is a role model for digital...

In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...

View article
What makes an awesome mobile banking app?

What makes an awesome mobile banking app?

7y Sophie Loras

What makes an awesome mobile banking app?

How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers...

View article
How brands like KFC use innovative O2O strategies in China

How brands like KFC use innovative O2O strategies in China

7y Elisa Harca

How brands like KFC use innovative O2O strategies ...

Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first...

View article
How Moleskine is building a loyal customer base in China one experience at a time

How Moleskine is building a loyal customer base in China one experience at a time

7y Sophie Loras

How Moleskine is building a loyal customer base in...

Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...

View article
Six cool innovations from this year's Retail Asia Expo

Six cool innovations from this year's Retail Asia Expo

7y Sophie Loras

Six cool innovations from this year's Retail Asia ...

There was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's intera...

View article
Three reasons why LinkedIn should be a staple of any China marketing strategy

Three reasons why LinkedIn should be a staple of any China marketing strategy

7y Sophie Loras

Three reasons why LinkedIn should be a staple of a...

LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Read More...

View article
How Coach and Moleskine use WeChat for ecommerce

How Coach and Moleskine use WeChat for ecommerce

7y Sophie Loras

How Coach and Moleskine use WeChat for ecommerce

WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...

View article
Merging of largest, smallest screens delivers exciting opportunities

Merging of largest, smallest screens delivers exciting opportunities

7y Joe Laszlo

Merging of largest, smallest screens delivers exci...

As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world. Read More...

View article
10 tips for marketing success on LinkedIn

10 tips for marketing success on LinkedIn

7y Sophie Loras

10 tips for marketing success on LinkedIn

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...

View article
Why mobile is critical to Coca-Cola: talking QR codes and SmartLabels with Coca-Cola’s Tom Daly

Why mobile is critical to Coca-Cola: talking QR codes and SmartLabels with Coca-Cola’s Tom Daly

7y Andy Favell

Why mobile is critical to Coca-Cola: talking QR co...

“My job is pretty simple: I have to make sure that if consumers have a mobile phone in one hand, then I need to put a coke in the other.” Tom Daly is ...

View article
What is x-commerce and why should marketers care?

What is x-commerce and why should marketers care?

7y Sophie Loras

What is x-commerce and why should marketers care?

Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...

View article
How China's 100 million tourists are reshaping marketing strategies

How China's 100 million tourists are reshaping marketing strategies

7y Sophie Loras

How China's 100 million tourists are reshaping mar...

Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China. Read Mor...

View article
How China's WeChat Wallet is going global

How China's WeChat Wallet is going global

7y Sophie Loras

How China's WeChat Wallet is going global

China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake. Read More...

View article
How WeChat Wallet has kept QR codes alive in China

How WeChat Wallet has kept QR codes alive in China

7y Sophie Loras

How WeChat Wallet has kept QR codes alive in China

QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...

View article
How four brands used O2O for better retail sales in China

How four brands used O2O for better retail sales in China

7y Elisa Harca

How four brands used O2O for better retail sales i...

Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Read More...

View article
Technology and innovation open new opportunities for O2O retail, starting in Asia

Technology and innovation open new opportunities for O2O retail, starting in Asia

7y Ohad Hecht

Technology and innovation open new opportunities f...

New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...

View article
Why have QR codes taken off in China?

Why have QR codes taken off in China?

7y Sophie Loras

Why have QR codes taken off in China?

In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...

View article
How Alibaba's annual shopping festival is revolutionizing e-commerce

How Alibaba's annual shopping festival is revolutionizing e-commerce

7y Sophie Loras

How Alibaba's annual shopping festival is revoluti...

Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard. Read More...

View article
How brands use WeChat for impact and engagement

How brands use WeChat for impact and engagement

7y Elisa Harca

How brands use WeChat for impact and engagement

WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...

View article
Using the 3 C's for Online and Offline Commerce in China

Using the 3 C's for Online and Offline Commerce in China

8y Sophie Loras

Using the 3 C's for Online and Offline Commerce in...

Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Read...

View article
The Rise and Rise of WeChat

The Rise and Rise of WeChat

8y Elisa Harca

The Rise and Rise of WeChat

There is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. Read More...

View article
Shell and PayPal Offer Mobile Payments at The Pump

Shell and PayPal Offer Mobile Payments at The Pump

8y Yuyu Chen

Shell and PayPal Offer Mobile Payments at The Pump

Today, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K. Read More...

View article
1 2 3 4