In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile social commerce, omnichannel marketing and virtual reality.
How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers of Forrester's 2016 Global Mobile Banking Functionality Benchmark report.
Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first approach to shopping.
Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element.
There was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's interactive experience center.
LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist.
WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world.
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
“My job is pretty simple: I have to make sure that if consumers have a mobile phone in one hand, then I ... read more