Connected packaging is becoming an increasingly effective marketing channel, bridging physical products to the digital world and influencing consumers...
View articleWe're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...
View articleWe spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...
View articleThere is no shortage of emerging technologies that could revolutionize the way that brands do marketing. But thanks to a recent announcement by Apple,...
View articleA few years ago, QR codes were everywhere. But due to a combination of poor implementation, subpar technology, and a lack of native support, they larg...
View articleIn addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...
View articleHow can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers...
View articleSmart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first...
View articleMoleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...
View articleThere was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's intera...
View articleLinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Read More...
View articleWeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...
View articleAs more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world. Read More...
View articleUsing LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...
View article“My job is pretty simple: I have to make sure that if consumers have a mobile phone in one hand, then I need to put a coke in the other.” Tom Daly is ...
View articleMobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...
View articleChinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China. Read Mor...
View articleChina's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake. Read More...
View articleQR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...
View articleOnline to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Read More...
View articleNew technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...
View articleIn China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...
View articleAlibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard. Read More...
View articleWeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...
View articleIsobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Read...
View articleThere is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. Read More...
View articleToday, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K. Read More...
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