Memo Banks: Innovate or Die

Memo Banks: Innovate or Die

9y Peter Dingle

Memo Banks: Innovate or Die

In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Read More...

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Doritos Moves From 'Mobile-First" to "Mobile-Only"

Doritos Moves From 'Mobile-First" to "Mobile-Only"

9y Mike O'Brien

Doritos Moves From 'Mobile-First" to "Mobile-Only"

Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...

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3 Ways Brands are Using Social Analytics to Sell Smarter

3 Ways Brands are Using Social Analytics to Sell Smarter

9y Jasmine Sandler

3 Ways Brands are Using Social Analytics to Sell S...

Through social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have...

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Sprite Moves Online to Push Millennials In China Offline

Sprite Moves Online to Push Millennials In China Offline

9y Sophie Loras

Sprite Moves Online to Push Millennials In China O...

Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....

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Brands Fight Ad Blindness With Interactive Experiences

Brands Fight Ad Blindness With Interactive Experiences

9y Mike O'Brien

Brands Fight Ad Blindness With Interactive Experie...

Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into ...

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Qué Pasa con Marketing? 6 Lessons I Learned in Argentina

Qué Pasa con Marketing? 6 Lessons I Learned in Argentina

9y Kristin Kovner

Qué Pasa con Marketing? 6 Lessons I Learned in Arg...

A recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...

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Air Wick Leverages QR Codes in New Way

Air Wick Leverages QR Codes in New Way

9y Yuyu Chen

Air Wick Leverages QR Codes in New Way

As marketers become more visually conscientious, QR codes are becoming a less desirable mobile tool. But Air Wick is using the technology in a smart w...

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Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway

Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway

9y Sophie Loras

Cellarmaster Wines Trials Virtual Pop-Up Store in ...

Online wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilit...

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Winning the Battle Between Bricks and Clicks

Winning the Battle Between Bricks and Clicks

9y Rohit Kumar

Winning the Battle Between Bricks and Clicks

By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....

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O2O and Indonesia's E-Commerce Scene

O2O and Indonesia's E-Commerce Scene

9y Safitri Sri

O2O and Indonesia's E-Commerce Scene

Brands in Indonesia are beginning to use offline to online (O2O) for encouraging sales both online and offline. Read More...

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Mobile Commerce in Asia Continues to Zig as the World Zags

Mobile Commerce in Asia Continues to Zig as the World Zags

10y Andy Radovic

Mobile Commerce in Asia Continues to Zig as the Wo...

The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Read More...

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7 Days Through Google Glass: The Experience

7 Days Through Google Glass: The Experience

10y Benjamin Spiegel

7 Days Through Google Glass: The Experience

For seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could ex...

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Why Small Data and the Internet of People Matter

Why Small Data and the Internet of People Matter

10y Carl Griffith

Why Small Data and the Internet of People Matter

A look at why personal engagement with brands matters, and my wish list for where digital marketers should focus more attention on in 2014. Read More...

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Adobe: Mobile Optimization and Emerging Tech are Huge Opportunities for Brands [STUDY]

Adobe: Mobile Optimization and Emerging Tech are Huge Opportunities for Brands [STUDY]

10y Yuyu Chen

Adobe: Mobile Optimization and Emerging Tech are H...

Adobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Read More...

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Has Mobile Marketing Come of Age?

Has Mobile Marketing Come of Age?

10y Darren Yan

Has Mobile Marketing Come of Age?

Consider these two reasons that are slowing mobile down as a legitimate marketing channel. Read More...

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Mellow Mushroom Engages Mobile Audience with Summer Happiness

Mellow Mushroom Engages Mobile Audience with Summer Happiness

11y Lisa Lacy

Mellow Mushroom Engages Mobile Audience with Summe...

Mellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer ba...

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Innovations in Asian Shopper Technology

Innovations in Asian Shopper Technology

11y Guest

Innovations in Asian Shopper Technology

North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional ...

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Native Mobile Experience More Effective Than Banner Ads: Study

Native Mobile Experience More Effective Than Banner Ads: Study

11y Adaline Lau

Native Mobile Experience More Effective Than Banne...

The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the ...

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McDonald's Gets Youths to Build Big Macs by Shaking Their Phones

McDonald's Gets Youths to Build Big Macs by Shaking Their Phones

11y Adaline Lau

McDonald's Gets Youths to Build Big Macs by Shakin...

The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" persona...

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Google Glass and the Future of Customer Service and Usability Testing

Google Glass and the Future of Customer Service and Usability Testing

11y Jack Aaronson

Google Glass and the Future of Customer Service an...

The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Read More...

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SES London: To Better Engage, Brands Must Understand Mobile Customers

SES London: To Better Engage, Brands Must Understand Mobile Customers

11y Lisa Lacy

SES London: To Better Engage, Brands Must Understa...

In this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users. Read More...

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3 Best Practices for WeChat Marketing

3 Best Practices for WeChat Marketing

11y Rudi Leung

3 Best Practices for WeChat Marketing

Most marketers are still figuring out how to engage customers on Mobile Instant Messaging. Read More...

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Leveraging the Power of Mobile In and Outside the Organization

Leveraging the Power of Mobile In and Outside the Organization

11y Jasmine Sandler

Leveraging the Power of Mobile In and Outside the ...

Companies need to have a solid mobile adoption plan that meets the needs of both internal and external customers. Read More...

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QR Code Scans Skyrocket in Q2 2012

QR Code Scans Skyrocket in Q2 2012

11y Daniel Mickens

QR Code Scans Skyrocket in Q2 2012

Data from ScanLife shows a record breaking number of 5.3 million scans occurred in June. Read More...

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Highlights at SES Singapore 2012: Day 1

Highlights at SES Singapore 2012: Day 1

11y Adaline Lau

Highlights at SES Singapore 2012: Day 1

The Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Read More...

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Puma Goes Mobile to Create Urban Playgrounds in Asia

Puma Goes Mobile to Create Urban Playgrounds in Asia

11y Adaline Lau

Puma Goes Mobile to Create Urban Playgrounds in As...

Puma incorporated QR codes and gamification to attract trendsters in-store. Read More...

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Merry Mobile Shopping

Merry Mobile Shopping

11y Anna Bager

Merry Mobile Shopping

Now the palm of your hand might also be the best place to turn if you're looking for a good deal. Read More...

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