In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Read More...
View articleDoritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...
View articleThrough social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have...
View articleSprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....
View articleBrands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into ...
View articleA recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...
View articleAs marketers become more visually conscientious, QR codes are becoming a less desirable mobile tool. But Air Wick is using the technology in a smart w...
View articleOnline wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilit...
View articleBy forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....
View articleBrands in Indonesia are beginning to use offline to online (O2O) for encouraging sales both online and offline. Read More...
View articleThe Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Read More...
View articleFor seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could ex...
View articleA look at why personal engagement with brands matters, and my wish list for where digital marketers should focus more attention on in 2014. Read More...
View articleAdobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Read More...
View articleConsider these two reasons that are slowing mobile down as a legitimate marketing channel. Read More...
View articleMellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer ba...
View articleNorth American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional ...
View articleThe study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the ...
View articleThe fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" persona...
View articleThe possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Read More...
View articleIn this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users. Read More...
View articleMost marketers are still figuring out how to engage customers on Mobile Instant Messaging. Read More...
View articleCompanies need to have a solid mobile adoption plan that meets the needs of both internal and external customers. Read More...
View articleData from ScanLife shows a record breaking number of 5.3 million scans occurred in June. Read More...
View articleThe Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Read More...
View articlePuma incorporated QR codes and gamification to attract trendsters in-store. Read More...
View articleNow the palm of your hand might also be the best place to turn if you're looking for a good deal. Read More...
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