NFC: The Next Generation of Mobile Marketing

NFC: The Next Generation of Mobile Marketing

11y Hernán Gonzalez

NFC: The Next Generation of Mobile Marketing

With the capabilities of NFC technology, mobile devices will become even more crucial to individuals than they already are today. Read More...

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QR and NFC Help Rock the Youth Vote

QR and NFC Help Rock the Youth Vote

11y Susan Kuchinskas

QR and NFC Help Rock the Youth Vote

What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vo...

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5 Ways to Level the Mobile Playing Field

5 Ways to Level the Mobile Playing Field

11y Jim Davidson

5 Ways to Level the Mobile Playing Field

A complex, multi-faceted mobile program is a requirement for brands this holiday season. Read More...

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No-Headache Holiday Campaign: A Blueprint You Can Implement Today

No-Headache Holiday Campaign: A Blueprint You Can Implement Today

11y Ohad Hecht

No-Headache Holiday Campaign: A Blueprint You Can ...

Tips and tricks for retailers to implement a holiday campaign. Read More...

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Consumer Email Behavior: Leveraging Mobile in Email Marketing

Consumer Email Behavior: Leveraging Mobile in Email Marketing

12y David Daniels

Consumer Email Behavior: Leveraging Mobile in Emai...

Four tactics to get your email programs optimized for the mobile era. Part three in a series. Read More...

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Turkish Airlines Asks Olympics Goers to Fly QR Flags

Turkish Airlines Asks Olympics Goers to Fly QR Flags

12y Daniel Mickens

Turkish Airlines Asks Olympics Goers to Fly QR Fla...

The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Read More...

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Gamification in the Friendly Skies

Gamification in the Friendly Skies

12y Mark Schreiber

Gamification in the Friendly Skies

I'd like to offer an example of a recent experience with US Airways I wish had been gamified. Read More...

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The Truly Mobile Relationship

The Truly Mobile Relationship

12y Stephen Hay

The Truly Mobile Relationship

Mobile has become an essential part of interaction from shopping and traveling to socializing. I'll share with you what consumer brands should be doin...

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Waiting for That Year of Mobile - An Indian Perspective

Waiting for That Year of Mobile - An Indian Perspective

12y RP Singh

Waiting for That Year of Mobile - An Indian Perspe...

With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaig...

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Making the QR Code Work Harder for Your Advertising Dollars

Making the QR Code Work Harder for Your Advertising Dollars

12y Darren Yan

Making the QR Code Work Harder for Your Advertisin...

The increasing use of mobile codes signals a shift in advertisers' belief that today's mobile handsets can be a conduit to bring the benefits of the "...

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The Future of Digital Messaging

The Future of Digital Messaging

12y Melinda Krueger

The Future of Digital Messaging

Push notifications, QR codes, augmented reality, and good old email. Read More...

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Study Shows Rapid Evolution of QR Marketing

Study Shows Rapid Evolution of QR Marketing

12y Susan Kuchinskas

Study Shows Rapid Evolution of QR Marketing

Researchers scanned every QR Code, Microsoft Tag, BEE Tag, JagTag, and the like in the top 100 magazines last year. Read More...

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The Mobile Male

The Mobile Male

12y Tessa Wegert

The Mobile Male

Targeting female mobile users at the expense of male users could be a big mistake. Read More...

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Conde Nast Print Ads to Feature Mobile E-commerce

Conde Nast Print Ads to Feature Mobile E-commerce

12y Christopher Heine

Conde Nast Print Ads to Feature Mobile E-commerce

Glamour offers a peek into emerging cross-channel innovation. Read More...

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2012: The Year of the QR Code

2012: The Year of the QR Code

12y Daniel Lee

2012: The Year of the QR Code

We're going to see an explosion of QR codes in print and ambient media as an obligatory inclusion. Here's why. Read More...

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5 Must-Haves for Your 2012 Campaigns

5 Must-Haves for Your 2012 Campaigns

12y Tessa Wegert

5 Must-Haves for Your 2012 Campaigns

The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Read More...

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A Letter to Digital Marketers in Asia in 2012

A Letter to Digital Marketers in Asia in 2012

12y Motoko Hunt

A Letter to Digital Marketers in Asia in 2012

Despite its size and rapid growth, Asia is still considered a second tier market. Consider these suggestions to get support from your headquarters in ...

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Anti-Acne Brand Combines QR Codes With Mobile Video

Anti-Acne Brand Combines QR Codes With Mobile Video

12y Christopher Heine

Anti-Acne Brand Combines QR Codes With Mobile Vide...

Effort takes interactive marketing to the bathroom mirror. Read More...

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Social Commerce: Social Media Meets Shopping in a Mobile World [Data]

Social Commerce: Social Media Meets Shopping in a Mobile World [Data]

12y Heidi Cohen

Social Commerce: Social Media Meets Shopping in a ...

Five easy-to-implement social commerce tactics. Read More...

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Measuring Conversion in Mobile Marketing

Measuring Conversion in Mobile Marketing

13y Darren Yan

Measuring Conversion in Mobile Marketing

Are cross-media strategies such as featuring QR code or apps in print media effective? Read More...

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Hong Kong Disneyland Dips Into Digital for Halloween

Hong Kong Disneyland Dips Into Digital for Halloween

13y Adaline Lau

Hong Kong Disneyland Dips Into Digital for Hallowe...

The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Read More...

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Using Mobile Applications to Improve Email Acquisition

Using Mobile Applications to Improve Email Acquisition

13y David Daniels

Using Mobile Applications to Improve Email Acquisi...

As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities. R...

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Macy's Extends QR Code Fashion Video Effort

Macy's Extends QR Code Fashion Video Effort

13y Lisa Lacy

Macy's Extends QR Code Fashion Video Effort

A ClickZ visit to Macy's showed individual in-store execution may need work. Read More...

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6% of U.S. Mobile Users Scanned QR Codes in June

6% of U.S. Mobile Users Scanned QR Codes in June

13y Jack Marshall

6% of U.S. Mobile Users Scanned QR Codes in June

As codes gain traction, scanners are more likely to be male, aged 18 to 34. Read More...

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The Evolving Retail Experience

The Evolving Retail Experience

13y FK Funderburke

The Evolving Retail Experience

Traditional media treats the consumer like a spectator. But consumers now expect more. Read More...

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QR Codes: Dead End or On-Ramp?

QR Codes: Dead End or On-Ramp?

13y Melinda Krueger

QR Codes: Dead End or On-Ramp?

If we take advantage of the unique characteristics of QR codes, perhaps we can save them from becoming extinct. Read More...

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The Evolving Worlds of Social Media and Mobile Marketing

The Evolving Worlds of Social Media and Mobile Marketing

13y Liana Evans

The Evolving Worlds of Social Media and Mobile Mar...

Introducing SnapTags - QR codes on steroids. Read More...

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