Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...
View articleBecause content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact...
View articleAs the "world's largest professional network," LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to in...
View articleHere's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Read More...
View articleChinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...
View articleRetargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...
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