Advertisers could be doing more to understand, measure and evaluate the effectiveness of their display advertising campaigns. In this whitepaper, Quantcast explains how in four easy steps.
This new whitepaper by Quantcast will help marketers understand the current advertising technology ecosystem; explain how we arrived at this point and simplify the science and technology that hold the industry together.
People who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO.
Survey measures tags from ads, analytics, email and social media firms.
New strategies at Mediabrands and McCann Erickson, new sales SVP for Quantcast's ad targeting business.
A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times.
Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists.