Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have?
The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing.
Three implications on how the region would react to the Salesforce Marketing Cloud.
When looking at sentiment results, it's imperative you do not use the metrics at face value. Here's why.
Businesses must serve some - but not all - customers in social channels.
How to develop a social technology plan that serves customers and your business.
New tool also offers marketers options to extract and integrate demographic and other data.
CRM application provider makes a big bet on helping businesses connect with customers via Twitter, Facebook, and other communities.
Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists.
How to manage your reputation online, track it, evaluate and interpret online conversations, and engage and act.