What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

10y Lisa Lacy

What Can Brands Do to Capitalize on Real-Time Mome...

Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...

View article
Radian6 and Buddy Media United as Social Studio

Radian6 and Buddy Media United as Social Studio

10y Susan Kuchinskas

Radian6 and Buddy Media United as Social Studio

The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Read More...

View article
Should Asia Be Excited About the Social Marketing Cloud?

Should Asia Be Excited About the Social Marketing Cloud?

12y Brandon Cheung

Should Asia Be Excited About the Social Marketing ...

Three implications on how the region would react to the Salesforce Marketing Cloud. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Sentimental Gotchas

Sentimental Gotchas

12y Adrian Lee

Sentimental Gotchas

When looking at sentiment results, it's imperative you do not use the metrics at face value. Here's why. Read More...

View article
What 2 Billion Smartphones Mean for Customer Service

What 2 Billion Smartphones Mean for Customer Service

13y Dave Evans

What 2 Billion Smartphones Mean for Customer Servi...

Businesses must serve some - but not all - customers in social channels. Read More...

View article
Your Social Media Road Map: 3 Steps to Success

Your Social Media Road Map: 3 Steps to Success

13y Dave Evans

Your Social Media Road Map: 3 Steps to Success

How to develop a social technology plan that serves customers and your business. Read More...

View article
Radian6 Teams Up With Klout for Social Analytics

Radian6 Teams Up With Klout for Social Analytics

13y Anna Maria Virzi

Radian6 Teams Up With Klout for Social Analytics

New tool also offers marketers options to extract and integrate demographic and other data. Read More...

View article
Salesforce.com to Buy Radian6, a Bet on Social CRM

Salesforce.com to Buy Radian6, a Bet on Social CRM

13y Zachary Rodgers

Salesforce.com to Buy Radian6, a Bet on Social CRM

CRM application provider makes a big bet on helping businesses connect with customers via Twitter, Facebook, and other communities. Read More...

View article
10 Research Tools for Social Media Strategies

10 Research Tools for Social Media Strategies

13y Liana Evans

10 Research Tools for Social Media Strategies

Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and wh...

View article
Online Reputation Management 101

Online Reputation Management 101

13y Ron Jones

Online Reputation Management 101

How to manage your reputation online, track it, evaluate and interpret online conversations, and engage and act. Read More...

View article
Dell's Social Media Listening Command Center: A Breakdown

Dell's Social Media Listening Command Center: A Breakdown

13y Christopher Heine

Dell's Social Media Listening Command Center: A Br...

Technology firm Radian6 describes the ins-and-outs of the computer marketer's new social analytics system. Read More...

View article