Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking on search.
These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the future of digital marketing.
The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts.
The radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative reflect a bigger in the digital marketing industry?
Fashion designer Rebecca Minkoff's new flagship shore is equipped with touchscreens that allow customers to find merchandise, request additional sizes, and pay for purchases with the press of a button.
Internet radio service Pandora is offering its listener data to its artists in an attempt to help struggling musicians better target audiences.
Nielsen's report reveals that display Internet advertising spend increased rapidly in Q3 2013, but TV still dominated global ad spend.