Why beauty retailers are leading the way in digital transformation
Ecommerce

Why beauty retailers are leading the way in digital transformation

6y Mike O'Brien

Why beauty retailers are leading the way in digita...

Failure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal, and Ulta aren't struggling ...

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A coming of age for first-party data
Data insights

A coming of age for first-party data

8y Jay Marwaha

A coming of age for first-party data

The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes. Read More...

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Don’t Get Shacked
Marketing

Don’t Get Shacked

9y Idris Nagri

Don’t Get Shacked

What contributed to the failure of RadioShack? Could a a better use of social technology have made a difference for the brand? Read More...

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Super Bowl XLVIII Winners, Losers and Lessons
Marketing

Super Bowl XLVIII Winners, Losers and Lessons

10y Idris Nagri

Super Bowl XLVIII Winners, Losers and Lessons

Successful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which o...

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RadioShack and Adidas Find Store Locators Ring Up Sales
Media

RadioShack and Adidas Find Store Locators Ring Up Sales

11y Idris Nagri

RadioShack and Adidas Find Store Locators Ring Up ...

These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register. Read More...

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Radio Shack's Holiday Marketing Focused on 'So Right'
Social

Radio Shack's Holiday Marketing Focused on 'So Right'

12y Idris Nagri

Radio Shack's Holiday Marketing Focused on 'So Rig...

Social and mobile efforts play off "so wrong" gift giving. Read More...

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Big Brands Use Foursquare for Goodwill Marketing
Social

Big Brands Use Foursquare for Goodwill Marketing

13y Idris Nagri

Big Brands Use Foursquare for Goodwill Marketing

Arby's, Radio Shack, and Walgreens develop geo-social efforts with philanthropic tilt. Read More...

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Patagonia, Starbucks, RadioShack Launch Earth Day Ad Campaigns
Social

Patagonia, Starbucks, RadioShack Launch Earth Day Ad Campaigns

13y Idris Nagri

Patagonia, Starbucks, RadioShack Launch Earth Day ...

Brands tie social media and mobile marketing efforts to global environmental awareness day. Read More...

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