The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes.
What contributed to the failure of RadioShack? Could a a better use of social technology have made a difference for the brand?
Successful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which once again, makes it the big winner this year.
These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register.
Social and mobile efforts play off "so wrong" gift giving.
Arby's, Radio Shack, and Walgreens develop geo-social efforts with philanthropic tilt.
Brands tie social media and mobile marketing efforts to global environmental awareness day.