A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data.
Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (Magna) access to Google's properties.
How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of agency leaders their thoughts.
Find out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging social commerce ecosystem.
Publicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties.
Cheez-It's social media agency, Razorfish, covered a smart car in crackers and then tweeted a picture of it to @SmartCarUSA. It then upped the ante on Vine.
VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires.
The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids.
Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps.
Agencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia.