DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't know why they are using it.
The fact that content is king in digital marketing has remained a constant, so here's a look back at some of the content marketing of yesteryear.
Programmatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid search and programmatic could be invaluable to your campaigns.
A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies?
While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses.
Creating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? Read on to find out.
Starting next year, marketers who post overtly promotional content will see a significant drop in their organic reach. So how should industry participants respond to the ban?
On Sunday, a tweet about Alex, a Target employee, became a hit on social media, making the teenager an instant celebrity and providing Target with the perfect chance to grab some good press.
Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics to have in your email analytics strategy.
There are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience behavior metrics, and delivery/community metrics.