How the NBA engages China's 200M millennials with mobile video

Acquisition How the NBA engages China's 200M millennials with mobile video

6y Steven Chang

How the NBA engages China's 200M millennials with ...

China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...

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Four key ways to optimize your real time bidding spend

Media Four key ways to optimize your real time bidding spend

7y David Zuckerman

Four key ways to optimize your real time bidding s...

Though closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on per...

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The current state of video viewability in China

Asia The current state of video viewability in China

7y Charlie Wang

The current state of video viewability in China

China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why. Read More...

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Become an instant expert in Real-Time Advertising

Display Advertising Become an instant expert in Real-Time Advertising

7y Guest Writer

Become an instant expert in Real-Time Advertising

This new whitepaper by Quantcast will help marketers understand the current advertising technology ecosystem; explain how we arrived at this point and...

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