To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy. Read More...
View articleExperts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...
View articleCross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...
View articleAs we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...
View articleInnovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...
View articleDepending on whether they're in the awareness, education or action phase, different customers need different content. Here are three tips for automati...
View articleDoes your company underestimate the value of your email marketing team’s efforts to increase engagement and site traffic? Read More...
View articleWhile ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...
View articleAttribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...
View articleUnderstanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...
View articleThis past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiti...
View articleEarning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...
View articleThe digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...
View articleDigital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...
View articleTo increase engagement on social channels, brands can observe and analyze effective Twitter strategies being utilized by U.S. presidential candidates ...
View articleNative ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...
View articleThough still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...
View articleLast week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and p...
View articleIn anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...
View articleFor successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these momen...
View articleAs the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...
View articleMarriott has ramped up its content marketing since becoming the first hotel brand to launch its own content studio. A year later, the chain is filming...
View articleAs mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...
View articleWhat is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...
View articleMarketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...
View articleIn spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encou...
View articleIn a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...
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