Understanding the customer: how to improve the perception of mobile video ads
Media

Understanding the customer: how to improve the perception of mobile video a...

8y Alex LePage

Understanding the customer: how to improve the per...

Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...

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How to use mobile as a bridge between digital and physical
Media

How to use mobile as a bridge between digital and physical

8y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

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5 strategies for last-minute Halloween marketing on Twitter
Social

5 strategies for last-minute Halloween marketing on Twitter

8y Tessa Wegert

5 strategies for last-minute Halloween marketing o...

Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...

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Holiday shopping and search behaviors in moments
Paid Search

Holiday shopping and search behaviors in moments

8y Lisa Raehsler

Holiday shopping and search behaviors in moments

Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...

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TV's problem is the TV itself
Display Advertising

TV's problem is the TV itself

8y Larry Allen

TV's problem is the TV itself

As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...

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Why micro moments will require mobile magic
Media

Why micro moments will require mobile magic

8y Michael Della Penna

Why micro moments will require mobile magic

Micro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of...

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Go live! The top 5 open-time personalization testing opportunities
Email

Go live! The top 5 open-time personalization testing opportunities

8y Catherine Magoffin

Go live! The top 5 open-time personalization testi...

What is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engage...

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4 ways to stop throwing your content away
Marketing

4 ways to stop throwing your content away

8y Guest

4 ways to stop throwing your content away

Effective execution of a content marketing campaign is easier said than done. Here's how you can create an efficient, organized strategy to generate R...

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Beacons unlock real-time mobile research: are you ready to connect?
Media

Beacons unlock real-time mobile research: are you ready to connect?

8y Stephanie Miller

Beacons unlock real-time mobile research: are you ...

The efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for...

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4 ways to create personalized marketing messages
Email

4 ways to create personalized marketing messages

8y Ellen Valentine

4 ways to create personalized marketing messages

One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...

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Brand vs. brand: social media showdowns in the world of marketing
Social

Brand vs. brand: social media showdowns in the world of marketing

9y Tessa Wegert

Brand vs. brand: social media showdowns in the wor...

Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge compe...

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10 B2B brands that are killing it on social media
Social

10 B2B brands that are killing it on social media

9y Bob Cargill

10 B2B brands that are killing it on social media

Here are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter,...

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Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media
Media

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Me...

9y Pelin Thorogood

Programmatic Media Buying: Sitting at the Intersec...

The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...

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3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip of the Iceberg
Media

3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip o...

9y Eric Wheeler

3 Ways to Achieve Sustainable Revenue: Why Gigaom ...

The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions ...

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Instagram to Expand Ad Base, Integrates Facebook Targeting Capabilities
Social

Instagram to Expand Ad Base, Integrates Facebook Targeting Capabilities

9y Yuyu Chen

Instagram to Expand Ad Base, Integrates Facebook T...

Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It's predicted that these changes w...

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The Opportunity of Wearable Tech for Retail Marketers
Ecommerce

The Opportunity of Wearable Tech for Retail Marketers

9y Alex LePage

The Opportunity of Wearable Tech for Retail Market...

Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...

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Mobile Advertising and Its Original Medium
Media

Mobile Advertising and Its Original Medium

9y Anna Bager

Mobile Advertising and Its Original Medium

The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...

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Real-Time Analytics: What Is It Good For?
Actionable Analysis

Real-Time Analytics: What Is It Good For?

9y David Sprinkle

Real-Time Analytics: What Is It Good For?

Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effe...

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Service Before Product When it Comes to User Micro-Moments
Asia

Service Before Product When it Comes to User Micro-Moments

9y Scott Heron

Service Before Product When it Comes to User Micro...

Marketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Read More...

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Context Is Our Kingdom, Says MasterCard
Conference Coverage

Context Is Our Kingdom, Says MasterCard

9y Melanie White

Context Is Our Kingdom, Says MasterCard

Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and...

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4 Marketing Trends to Watch for in 2016
Marketing

4 Marketing Trends to Watch for in 2016

9y Himanshu Sareen

4 Marketing Trends to Watch for in 2016

A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...

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Why the Mathematician Is the New Creative Genius
Data insights

Why the Mathematician Is the New Creative Genius

9y Jonathan Attwood

Why the Mathematician Is the New Creative Genius

Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...

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How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo
Asia

How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

9y Sophie Loras

How Brands Rode Out Uniqlo's Sex Tape Scandal on W...

Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing stor...

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Releasing the Power of Real-Time Marketing in China
Asia

Releasing the Power of Real-Time Marketing in China

9y Oni Zhang

Releasing the Power of Real-Time Marketing in Chin...

Real-time marketing is growing in popularity in China. See how brands like McDonald's, Durex and Xiaomi are using it on Weibo. Read More...

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The Future of Analytics Is Prescriptive, Not Predictive
Analytics

The Future of Analytics Is Prescriptive, Not Predictive

9y Neil Mason

The Future of Analytics Is Prescriptive, Not Predi...

The industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on "What should I do?" rather than "What ...

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Marketing’s Declaration of Independence
Data insights

Marketing’s Declaration of Independence

9y Catherine Magoffin

Marketing’s Declaration of Independence

Gone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apa...

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Merging Data and Creative in Programmatic
Data insights

Merging Data and Creative in Programmatic

9y Yuyu Chen

Merging Data and Creative in Programmatic

Data has an indispensable role to play in the fusion of programmatic and creative. Read More...

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