Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...
View articleThe evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...
View articleThanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...
View articleReal-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...
View articleAs traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...
View articleMicro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of...
View articleWhat is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engage...
View articleEffective execution of a content marketing campaign is easier said than done. Here's how you can create an efficient, organized strategy to generate R...
View articleThe efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for...
View articleOne way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...
View articleMarketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge compe...
View articleHere are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter,...
View articleThe value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...
View articleThe revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions ...
View articleIndustry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It's predicted that these changes w...
View articleHere's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...
View articleThe evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...
View articleHaving difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effe...
View articleMarketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Read More...
View articleMove over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and...
View articleA few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...
View articleGeneric marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...
View articleBrands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing stor...
View articleReal-time marketing is growing in popularity in China. See how brands like McDonald's, Durex and Xiaomi are using it on Weibo. Read More...
View articleThe industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on "What should I do?" rather than "What ...
View articleGone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apa...
View articleData has an indispensable role to play in the fusion of programmatic and creative. Read More...
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