New research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage...
View articleFull-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency...
View articleHighlighted here are eight core digital trends that will help define the rest of 2014 for us in Asia. Read More...
View articleIn a further effort to monetize the platform and bring in more ad dollars, Twitter will introduce 15 new ad products over the next six months. Read Mo...
View articleReal-time data that's at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and i...
View articleFor years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful...
View articleReal-time bidding (RTB) isn't always as real-time as you might think, as the bids are often based on data that is hours, or even days, old. If we want...
View articlePremium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Read Mor...
View articleiBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locati...
View articleAlthough the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketin...
View articleAccount-based marketing (ABM) is being acpted at a much larger scale than ever before. So here's a look into why account-based marketing will be one o...
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