People would rather learn about a brand through content than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with i...
View articleAs 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...
View articleWhat would we do without social media? Read More...
View articleInstagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected t...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleManeesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...
View articleAnalyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...
View articleThe CES expo hall and a new Sheraton campaign point to drones becoming a hot-ticket for consumers item in the near future. Can the same be said for ma...
View articleVideo is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...
View articleSince the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elici...
View articleBetween Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we'r...
View articleThe season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news. Read More...
View articleOnline streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining th...
View article#Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Read More...
View articleKnown in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials. Read Mo...
View articleWith so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Read More...
View articleThis week Twitter biked to work, celebrated the possibility of Harriet Tubman on the twenty dollar bill and mourned the loss of blues legend B.B. King...
View articleSocial media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the bra...
View articleYouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards." Read More...
View articleIn the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the ...
View articleAt ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...
View articlePandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Rea...
View articleThe coffee chain is reportedly backing a media production start-up in collaboration with a former journalist from The Washington Post. Read More...
View articleThe hashtag #WhatIsLoveIn4Words trended on Twitter in the days leading up to Valentine's Day, and many brands got in on the fun, though some were more...
View articleDigital platforms offer the perfect opportunity to test a marketing campaign for new Asian markets. Read More...
View articleAlthough original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers...
View articleBrands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing...
View article