When you enter a consumer’s mobile world with commercial messaging, you carry the responsibility to respect that very personal space.
While happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship marketing tool for brands.
Consumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across every channel.
Retailers can increase trust and engagement with consumers by having employees make company-approved posts on social media.
As we develop nurture campaigns, we should strive to build relationships with those on the other end, creating something for them when they want to slow down. When we do, marketing automation becomes less robotic and more human.
As you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customers.
Sometimes in our zeal to make clients and employers happy, we commit faux pas that stand in the way of positive relationships between sales and media planning/buying.
As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI.