Seven tips for multichannel marketing success

Multichannel Seven tips for multichannel marketing success

5y Tessa Judge

Seven tips for multichannel marketing success

When customers switch from one brand to another, 64% are driven by a lack of relevance. Multichannel marketing tips for how to overcome that. Read Mor...

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Programmatic 101: Everything you need to know but were too afraid to ask

Programmatic 101: Everything you need to know but were too afraid to ask

8y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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How five brands in APAC are using Instagram's self-serve ads

How five brands in APAC are using Instagram's self-serve ads

8y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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3 takeaways from Social Media Week Chicago

3 takeaways from Social Media Week Chicago

8y Mike O'Brien

3 takeaways from Social Media Week Chicago

Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Med...

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Marketing Buzzword Wars: Personalization Abandoned for Relevancy and Context

Marketing Buzzword Wars: Personalization Abandoned for Relevancy and Context

9y Jason Klein

Marketing Buzzword Wars: Personalization Abandoned...

Consumers expect personalization from marketers, but increasingly they are turned off by the word "personalization" itself. Read More...

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These 3 Digital Marketing Strategies Are Making Ads More Relevant for All

These 3 Digital Marketing Strategies Are Making Ads More Relevant for All

9y Tessa Wegert

These 3 Digital Marketing Strategies Are Making Ad...

Here are three examples of ways brands can produce highly relevant digital marketing campaigns. Read More...

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Location, Utility, and Relevancy - the Magic Combination for Brands on Mobile?

Location, Utility, and Relevancy - the Magic Combination for Brands on Mobile?

10y Jason Burby

Location, Utility, and Relevancy - the Magic Combi...

There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great valu...

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SXSW 2014: Mobile Saturday - Location-Based Marketing

SXSW 2014: Mobile Saturday - Location-Based Marketing

10y Jason Burby

SXSW 2014: Mobile Saturday - Location-Based Market...

A panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, p...

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The Power of Location-Based Offers and Relevance

The Power of Location-Based Offers and Relevance

10y Jason Burby

The Power of Location-Based Offers and Relevance

Marketers are starting to take advantage of information available to them and instead of doing blanket vanilla marketing for everyone, they are starti...

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Email Marketing: How Much, How Often?

Email Marketing: How Much, How Often?

13y Stephen Hay

Email Marketing: How Much, How Often?

5 factors to consider how frequently you should be emailing customers. Read More...

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Relevance of 'Frequency'?

Relevance of 'Frequency'?

13y Pushkar Sane

Relevance of 'Frequency'?

In today's hyper-connected world, is spending millions of dollars on repeat exposure still effective? Read More...

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