One of the biggest challenges to programmatic adoption is that people are afraid of it.
Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering.
Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Media Week.
Consumers expect personalization from marketers, but increasingly they are turned off by the word "personalization" itself.
Here are three examples of ways brands can produce highly relevant digital marketing campaigns.
There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great value to their consumers' lives.
A panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, privacy, and thinking beyond advertising.
Marketers are starting to take advantage of information available to them and instead of doing blanket vanilla marketing for everyone, they are starting to tell more relevant stories based on what they know about their audience.
5 factors to consider how frequently you should be emailing customers.
In today's hyper-connected world, is spending millions of dollars on repeat exposure still effective?