Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and yield more conversions.
Remarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ultimately earn greater ROI.
Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effectively utilize real-time analytics.
Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips.
Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and crosses the line for many consumers.
A look at Facebook's Product Ads option and how your brand can use the offering to boost business on the platform.
Lead management can be a tricky thing, so making sure you pick the right marketing automation technology is crucial.
By remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with leads.
When we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place?
In advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies.