45% of retailers plan to spend more on social media advertising in 2021 vs 2020

Digital Advertising 45% of retailers plan to spend more on social media advertising in 2021 vs 2020

9m Jacqueline Dooley

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

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Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

Digital Marketing Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

10m Jacqueline Dooley

Ecommerce businesses have an unprecedented opportu...

Sellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...

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Sales lift from AOOH averaged nearly 19% across four CPG categories

Case Study Sales lift from AOOH averaged nearly 19% across four CPG categories

10m Jacqueline Dooley

Sales lift from AOOH averaged nearly 19% across fo...

Vibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...

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Behavior changes means new learnings for ecommerce retailers

Analyzing Customer Data Behavior changes means new learnings for ecommerce retailers

11m John Williams

Behavior changes means new learnings for ecommerce...

John Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...

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Jack of all trades: Why and how CMOs must master data to succeed in 2021

Analytics Jack of all trades: Why and how CMOs must master data to succeed in 2021

11m Martyn Etherington

Jack of all trades: Why and how CMOs must master d...

Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...

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The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

Analytics The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

11m Jacqueline Dooley

The problem of data collection: One in 10 consumer...

Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...

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Breakfast charcuterie, bedroom bathtubs, and more: Pinterest predictions for 2021 are in

Digital Marketing Breakfast charcuterie, bedroom bathtubs, and more: Pinterest predictions for 2021 are in

11m Jacqueline Dooley

Breakfast charcuterie, bedroom bathtubs, and more:...

The Pinterest Predicts trend report gives us a glimpse into the future, listing up-and-coming trends for 2021 based on popular searches, pins, and pos...

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Four key decisions for planning marketing success in 2021

Digital Marketing Four key decisions for planning marketing success in 2021

12m Julia Stead

Four key decisions for planning marketing success ...

Hint: They’re all related to being agile. Read More...

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Cyber Week benchmarks show revenue from partnerships grew despite COVID-19

Digital Marketing Cyber Week benchmarks show revenue from partnerships grew despite COVID-19

12m Todd Crawford

Cyber Week benchmarks show revenue from partnershi...

What happened during Cyber Week this year? Impact shared data backed insights on retail and shopping clients' revenue growth during peak shopping seas...

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

Digital Marketing Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

12m Greg Zakowicz

Email, SMS & push message marketing: Report shows ...

Omnisend's Director of Content shares insights from their data analysis of 3 billion emails, and 9 million SMS and push messages for Q3 2020. Discover...

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Digital transformation post-COVID presents huge opportunities for global export expansion

Digital Marketing Digital transformation post-COVID presents huge opportunities for global export expansion

1y Jacqueline Dooley

Digital transformation post-COVID presents huge op...

Global Topology's whitepaper provides tips and information on how, aided by digital transformation, companies can reach new global markets post-COVID....

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Survey: Unification in sales & marketing is key for ABM success

Data insights Survey: Unification in sales & marketing is key for ABM success

1y Peter Isaacson

Survey: Unification in sales & marketing is key fo...

43% of companies named Sales & Marketing alignment as their top priority for ABM in 2020, according to new Demandbase survey. Their CMO and a member o...

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What to consider when marketing to multicultural audiences

Digital Marketing What to consider when marketing to multicultural audiences

1y Paula Skier

What to consider when marketing to multicultural a...

With their populations growing, multicultural consumers present a major opportunity for auto marketers to increase sales and brand loyalty—but only if...

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The most effective marketers use immersive content

Content The most effective marketers use immersive content

1y Jacqueline Dooley

The most effective marketers use immersive content

Ceros surveyed more than 1,000 marketing and design professionals for their report on the state of immersive content. We take a deep dive. Read More...

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Authenticity is key: How has consumer sentiment changed in 2020?

Digital Marketing Authenticity is key: How has consumer sentiment changed in 2020?

1y Rives Martin

Authenticity is key: How has consumer sentiment ch...

Merkle's Rives Martin details their new findings highlighting the importance of brand authenticity and reputation, product quality, and price. Read Mo...

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Comscore’s new trends report reveals significant spike in US OTT usage

Digital Advertising Comscore’s new trends report reveals significant spike in US OTT usage

1y Jacqueline Dooley

Comscore’s new trends report reveals significant s...

We unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...

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A comprehensive guide to understanding web push notifications

Digital Marketing A comprehensive guide to understanding web push notifications

1y Jacqueline Dooley

A comprehensive guide to understanding web push no...

Customer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes...

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How to be successful with Google Shopping Ads

Digital Advertising How to be successful with Google Shopping Ads

1y Jacqueline Dooley

How to be successful with Google Shopping Ads

Inflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one ...

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How to increase revenue without increasing spend

Digital Advertising How to increase revenue without increasing spend

1y Jacqueline Dooley

How to increase revenue without increasing spend

CallTrackingMetrics e-Book helps advertisers improve digital marketing efficiency without increasing their current digital media spend. Read More...

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Why consumers follow and unfollow brands on social media

Digital Marketing Why consumers follow and unfollow brands on social media

1y Jacqueline Dooley

Why consumers follow and unfollow brands on social...

Sprout Social’s 2020 Index provides insight into consumer expectations for the brands they follow and unfollow on social media. Read More...

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8 approaches to creating digital content to improve CX

Content 8 approaches to creating digital content to improve CX

1y Jacqueline Dooley

8 approaches to creating digital content to improv...

Ceros published a new guide that features eight approaches aimed at helping marketers improve audience interaction and content engagement. Read More...

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Five changes in social advertising for brands during COVID-19

Digital Advertising Five changes in social advertising for brands during COVID-19

1y Tereza Litsa

Five changes in social advertising for brands duri...

How has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read More...

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The new normal post COVID-19 will require a deep understanding of the consumer

Digital Marketing The new normal post COVID-19 will require a deep understanding of the consumer

1y Carrie Parker

The new normal post COVID-19 will require a deep u...

Carrie Parker, VP of Marketing at Valassis, looks at how consumer behaviors have shifted in response to COVID-19 and how marketers can utilize these i...

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Three A/B testing tactics to improve your conversion rate

Digital Marketing Three A/B testing tactics to improve your conversion rate

1y Tereza Litsa

Three A/B testing tactics to improve your conversi...

Learn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. Read More...

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A guide to the changing role of the modern CMOs

Digital Leaders A guide to the changing role of the modern CMOs

2y Jacqueline Dooley

A guide to the changing role of the modern CMOs

Business Intelligence company, Domo, surveyed nearly 700 senior marketers to understand how the modern CMO role fits in with today’s data-driven opera...

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The role of marketers in a post-COVID-19 world

Analyzing Customer Data The role of marketers in a post-COVID-19 world

2y Jacqueline Dooley

The role of marketers in a post-COVID-19 world

Tamara Charm, a Senior Expert at McKinsey & Company, speaks to how marketing leaders can navigate the current crisis and plan ahead for the next norma...

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How COVID-19 is affecting notifications and ads in newsletters

Analytics How COVID-19 is affecting notifications and ads in newsletters

2y Barry Levine

How COVID-19 is affecting notifications and ads in...

We analyze more data about the effect of COVID-19 on consumer behavior, this time for notifications, messaging and ads in email newsletters. Read More...

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