New data visualizations show how consumers are now consuming media

Analytics New data visualizations show how consumers are now consuming media

2y Barry Levine

New data visualizations show how consumers are now...

This visualization by Visual Capitalist explores how each generation's media consumption is changing during this period of pandemic-induced social iso...

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Unruly’s survey reveals consumer behavior in the COVID-19 age

Analytics Unruly’s survey reveals consumer behavior in the COVID-19 age

2y Barry Levine

Unruly’s survey reveals consumer behavior in the C...

Only 2% of consumers think brands should pause all advertising; 49% want ads to make them feel informed and 37% want ads to make them feel warm/happy....

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Social Listening: New report uncovers missed opportunities for PR professionals

Acquisition Social Listening: New report uncovers missed opportunities for PR professionals

2y Luke Richards

Social Listening: New report uncovers missed oppor...

A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...

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Tapjoy offers new guide to offerwalls

Digital Advertising Tapjoy offers new guide to offerwalls

2y Barry Levine

Tapjoy offers new guide to offerwalls

Nearly half of all mobile offerwall users said that if a mobile game suddenly removed its offerwall, they would stop playing after they ran out of vir...

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CX is as important as product or price, says new report

Digital Marketing CX is as important as product or price, says new report

2y Barry Levine

CX is as important as product or price, says new r...

Arm Treasure Data and Forbes Insight study reveals 74% of consumers are at least somewhat likely to buy based on experience alone. Read More...

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Gartner report spotlights the four main kinds of attribution

Analytics Gartner report spotlights the four main kinds of attribution

2y Barry Levine

Gartner report spotlights the four main kinds of a...

Marketing leaders must take an integrated approach to marketing measurement methods for maximum insight, says new Gartner report. Read More...

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Valassis study: Viewers are more receptive to ads on streaming TV

Digital Advertising Valassis study: Viewers are more receptive to ads on streaming TV

2y Barry Levine

Valassis study: Viewers are more receptive to ads ...

New report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read More...

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Brands aren’t using the full slate of available first-party data

Analytics Brands aren’t using the full slate of available first-party data

2y Jacqueline Dooley

Brands aren’t using the full slate of available fi...

New Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. ...

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Getty Images’ new ‘Visual GPS’ report finds four ‘Forces’ guiding consumers

Content Getty Images’ new ‘Visual GPS’ report finds four ‘Forces’ guiding consumers

2y Barry Levine

Getty Images’ new ‘Visual GPS’ report finds four ‘...

New report from Getty and YouGov highlight four key “forces” -- sustainability, technology, wellness and realness -- that drive consumer preferences a...

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UX is the top brand differentiator among marketers in 2020

Brand awareness UX is the top brand differentiator among marketers in 2020

2y Jacqueline Dooley

UX is the top brand differentiator among marketers...

We take a deep dive into the findings of a Bynder survey that assesses the impact marketing technology has on brand awareness and perception. Read Mor...

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Only one in five marketers have a strategy in place for optimizing their martech stack

Disruptive MarTech Only one in five marketers have a strategy in place for optimizing their martech stack

2y Jacqueline Dooley

Only one in five marketers have a strategy in plac...

Ascend2 surveyed nearly 300 B2B and B2C marketers about the challenges and priorities they face with their martech stack strategy in the coming year. ...

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Human connection to shape marketing in 2020, according to Deloitte

Digital Transformation Human connection to shape marketing in 2020, according to Deloitte

2y Tereza Litsa

Human connection to shape marketing in 2020, accor...

Emerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...

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Why the digital ad industry needs to stop conflating ad verification with success

Digital Advertising Why the digital ad industry needs to stop conflating ad verification with success

2y Mark Kopera

Why the digital ad industry needs to stop conflati...

Ad verification is no longer the standard bearer for success. As measurement technology advances, advertisers need to focus more on if their ads are g...

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New PubMatic/Forrester report: Video ads booming, header bidding climbing

Digital Advertising New PubMatic/Forrester report: Video ads booming, header bidding climbing

2y Barry Levine

New PubMatic/Forrester report: Video ads booming, ...

A new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers...

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Brands should add text/message and have “identical support” across channels

Digital Marketing Brands should add text/message and have “identical support” across channels

2y Barry Levine

Brands should add text/message and have “identical...

New report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for...

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Why partnering with a web design platform is the right move for your business

Content Why partnering with a web design platform is the right move for your business

2y Jacqueline Dooley

Why partnering with a web design platform is the r...

Duda's eBook explains how agencies, digital publishers, host providers, and SaaS platforms can all benefit from partnering with a web design platform....

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Consumers will share location data if it’s clear why and they have control

Analytics Consumers will share location data if it’s clear why and they have control

2y Barry Levine

Consumers will share location data if it’s clear w...

New report from location intelligence provider HEROW, finds that only one out of three people will typically refuse to give their location data up. Re...

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5 Types of Shoppers and How to Win Their Hearts

Digital Marketing 5 Types of Shoppers and How to Win Their Hearts

2y Luke Richards

5 Types of Shoppers and How to Win Their Hearts

From armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. Read More...

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Spending on customer experience increases as its impact is more widely recognized

Analytics Spending on customer experience increases as its impact is more widely recognized

2y Barry Levine

Spending on customer experience increases as its i...

Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, accordin...

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8 tips to speed up WordPress performance

Content 8 tips to speed up WordPress performance

2y Tereza Litsa

8 tips to speed up WordPress performance

WordPress speed optimization is critical to higher conversion rate, SEO, and maintaining a successful online presence. Here’s how to achieve it with e...

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How retailers struggle between data privacy and personalization

Analytics How retailers struggle between data privacy and personalization

2y Barry Levine

How retailers struggle between data privacy and pe...

New report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. Read More...

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Retailers leverage customer data to drive personalized experiences

Analytics Retailers leverage customer data to drive personalized experiences

2y Barry Levine

Retailers leverage customer data to drive personal...

Arm Treasure Data's new report looks into how retailers will leverage data in the new year to build a better customer experience. Read More...

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New blockchain guide by IAB Tech Lab anticipates shared ledger specs in 2020

Blockchain New blockchain guide by IAB Tech Lab anticipates shared ledger specs in 2020

2y Barry Levine

New blockchain guide by IAB Tech Lab anticipates s...

The Blockchain Working Group of the IAB Tech Lab releases new document, which better evaluates blockchain solutions within the digital advertising eco...

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The path to owning influencer marketing in 2020 is just 6 steps

Acquisition The path to owning influencer marketing in 2020 is just 6 steps

2y Luke Richards

The path to owning influencer marketing in 2020 is...

Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...

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Email-focused personalization is top priority for marketers

Digital Marketing Email-focused personalization is top priority for marketers

2y Barry Levine

Email-focused personalization is top priority for ...

New Bluecore report shows that the majority of retail marketers (57%) are focusing their personalization efforts on email. Read More...

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Report: ABM is moving into a more mature phase

Acquisition Report: ABM is moving into a more mature phase

2y Barry Levine

Report: ABM is moving into a more mature phase

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read More...

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What will an effective digital marketing plan look like in 2020?

Digital Marketing What will an effective digital marketing plan look like in 2020?

2y Jacqueline Dooley

What will an effective digital marketing plan look...

Ascend2's new report shows 90% of respondents planning to invest either moderately or significantly in martech in 2020. Read More...

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