Workplace gender equality moves in right direction, parity still "out of reach"
Industry Developments

Workplace gender equality moves in right direction, parity still "out of re...

4y Luke Richards

Workplace gender equality moves in right direction...

A report from McKinsey cites the step up from entry level jobs to management roles as being a 'broken rung' in the path toward workplace gender equali...

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How European marketers are navigating data in light of GDPR and ePrivacy Regulation
Analytics

How European marketers are navigating data in light of GDPR and ePrivacy Re...

5y Luke Richards

How European marketers are navigating data in ligh...

ePrivacy Regulation and GDPR are affecting data capture and personalization activities in European businesses, but the future looks good for consumer ...

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What are the biggest challenges senior marketers face?
Analytics

What are the biggest challenges senior marketers face?

5y Tereza Litsa

What are the biggest challenges senior marketers f...

A new report looks at the biggest challenges marketers face around data, creativity, new technologies, and how to focus on what matters most. Read Mor...

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New report: SEO and Content Marketing jobs see salary boosts in 2019
Content

New report: SEO and Content Marketing jobs see salary boosts in 2019

5y Barry Levine

New report: SEO and Content Marketing jobs see sal...

Seven of 10 types of content marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...

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Customer experience martech challenges for 2019
Analytics

Customer experience martech challenges for 2019

5y Luke Richards

Customer experience martech challenges for 2019

"By 2020 it is expected that customer experience will be more important to customers than price or product," says a new report on the state of CX in 2...

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"Digital-first" marketing helped companies outperform peers by >40% in 2018 business goals
Digital Marketing

"Digital-first" marketing helped companies outperform peers by >40% in 2...

5y Idris Nagri

"Digital-first" marketing helped companies outperf...

This year's Adobe Digital Trends report reveals marketing priorities and insights of nearly 13,000 marketers, creatives, and IT professionals, includi...

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The anatomy of a U.S. adult Twitter user in 2019 (and how marketers can use the information)
Social media

The anatomy of a U.S. adult Twitter user in 2019 (and how marketers can use...

5y Idris Nagri

The anatomy of a U.S. adult Twitter user in 2019 (...

A new Pew Research study reveals demographics of U.S. adult Twitter users. 80% of tweets comes from 10% of users, the study found. But those 10% of to...

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80% of insurers plan to increase martech investment in next year
Disruptive MarTech

80% of insurers plan to increase martech investment in next year

5y Idris Nagri

80% of insurers plan to increase martech investmen...

New report reveals martech challenges and opportunities facing insurance industry leaders within the next year. Many cite customer experience and unif...

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Three-quarters of retailers say they need to reinvent themselves: New report outlines how
Ecommerce

Three-quarters of retailers say they need to reinvent themselves: New repor...

5y Barry Levine

Three-quarters of retailers say they need to reinv...

“For retailers,” says a new report from the World Retail Congress, “good is no longer enough [and] being average is punished hard.” Read More...

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Digital transformation: Top challenges to success in 2019
Digital Transformation

Digital transformation: Top challenges to success in 2019

5y Luke Richards

Digital transformation: Top challenges to success ...

New report reveals 97% of organizations are currently undertaking or planning to undertake digital transformation initiatives, but the vast majority s...

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Weekly martech review: Google walkout + Search privacy update, Amazon Ad earnings, YouTube ad safety
Disruptive MarTech

Weekly martech review: Google walkout + Search privacy update, Amazon Ad ea...

5y Kimberly Collins

Weekly martech review: Google walkout + Search pri...

We review the top news in martech from the week of October 29–November 5, 2018.  Read More...

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Weekly martech review: Twilio to acquire SendGrid, Facebook restricts spam, YouTube TV-tailored campaigns
Disruptive MarTech

Weekly martech review: Twilio to acquire SendGrid, Facebook restricts spam,...

6y Kimberly Collins

Weekly martech review: Twilio to acquire SendGrid,...

We review the top news in martech from the week of October 15–22, 2018. Read More...

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New research: Advertising budgets are misaligned with consumer behaviors
Ecommerce

New research: Advertising budgets are misaligned with consumer behaviors

6y Kimberly Collins

New research: Advertising budgets are misaligned w...

New research, The Era of Ecommerce, released today in partnership with Catalyst, finds disconnect between consumer behavior and advertiser spend onlin...

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