Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing with the fallout.
These three tips can help you build, while at the same time protect, your personal or corporate social brand.
In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media.
Consumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust.
In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their insights into how brands can become or stay influential in their industry.
In order to improve both brand awareness and reputation, an employee advocacy program is the golden ticket.
If the power of your brand was declining and you could no longer rely on your reputation or your logo to drive marketing and sales, what would you do?
Andy Beal, author of "Repped," gives a few tips on how to manage, monitor, and repair your online reputation.
Reputation management expert Andy Beal kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn from these mistakes.
Andy Beal, chief executive of Trackur.com gives us some quick thoughts as to his views on reputation management for marketers.