With the May 25 2018 deadline for implementing the GDPR's stipulations fast approaching, global businesses are investing heavily to get their house in...
View articleThe internet has made it harder for brands to control the information available about themselves. With independent reviews on any business a few click...
View articleIn January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...
View articleOnline reputation is important for every business and social media has escalated this need. How can you filter the noise to maintain a positive reputa...
View articleCustomer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t giv...
View articleWhether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing wit...
View articleThese three tips can help you build, while at the same time protect, your personal or corporate social brand. Read More...
View articleIn this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media. Read More...
View articleConsumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust. Read More...
View articleIn these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their ...
View articleIn order to improve both brand awareness and reputation, an employee advocacy program is the golden ticket. Read More...
View articleIf the power of your brand was declining and you could no longer rely on your reputation or your logo to drive marketing and sales, what would you do?...
View articleAndy Beal, author of "Repped," gives a few tips on how to manage, monitor, and repair your online reputation. Read More...
View articleReputation management expert Andy Beal kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can lear...
View articleAndy Beal, chief executive of Trackur.com gives us some quick thoughts as to his views on reputation management for marketers. Read More...
View articleThere are White Hat and Black Hat ways of getting reviews and of skewing these reviews in your favor; decide which kind of method you'll use. Read Mor...
View articleBrands that resolve to have fun -- but do so in an enlightened way -- will set themselves apart in 2014. Read More...
View articleHave we really fallen so far that simply doing the job puts us in the category of wowing a customer? Columnist Mark Quinn examines the WOW factor in r...
View articleAnd 6 tips on how companies could minimize the potential for a social media meltdown. Read More...
View articleBasketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has r...
View articleCustomer care is going social. Take the time to build a robust ROI model and then measure the contribution of your social customer care efforts. Ther...
View articleBuffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture...
View articleWith the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these t...
View articleSocial media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond...
View articleConsider these pointers to avoid a social media crisis. Read More...
View articleIt's not impossible to rescue a bad reputation, but it takes time and energy. Far better to take steps now to maintain a good image. Here's how. Read ...
View articleConsider these criteria that can be helpful in evaluating negative conversations. Read More...
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