Online reputation is important for every business and social media has escalated this need. How can you filter the noise to maintain ... read more
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Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing with the fallout.
These three tips can help you build, while at the same time protect, your personal or corporate social brand.
In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media.
Consumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust.
In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their insights into how brands can become or stay influential in their industry.
In order to improve both brand awareness and reputation, an employee advocacy program is the golden ticket.
If the power of your brand was declining and you could no longer rely on your reputation or your logo to drive marketing and sales, what would you do?
Andy Beal, author of "Repped," gives a few tips on how to manage, monitor, and repair your online reputation.