Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails.
Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million.
This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adapt the scoring over time as providers evolve.
Responsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels.
About 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by Econsultancy and Responsys.
New creatives join Tribal and Eleven in SF; Responsys opens doors in Munich.
Long-time email player believes European digital market is maturing.
As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios.
Marketers react to image-based promotions on the right-hand side of opened e-mail messages.
E-mail marketing community mourns the loss of a marketing pro dedicated to helping his peers and clients and working to improve an industry.