Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...
View articleOracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Re...
View articleThis Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adap...
View articleResponsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital chann...
View articleAbout 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by E...
View articleNew creatives join Tribal and Eleven in SF; Responsys opens doors in Munich. Read More...
View articleLong-time email player believes European digital market is maturing. Read More...
View articleAs email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios. Read More...
View articleMarketers react to image-based promotions on the right-hand side of opened e-mail messages. Read More...
View articleE-mail marketing community mourns the loss of a marketing pro dedicated to helping his peers and clients and working to improve an industry. Read More...
View articleThree DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Read More...
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