It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' problems.
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be ... read more
As the line between traditional and digital marketing gets blurrier, consistent, easy experiences will be what makes brands successful this holiday season.
If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list for you.
If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really nail it.
Mother's Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it's not too late for your messages to reach people.
Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration.
As we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable.
The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition.