Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings, and YouTube released its monthly ... read more
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, ... read more
The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, and the big opportunities this presents for marketers.
Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas.
Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize your brand.
China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand.