Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?
As the UK now embarks on the journey to leave the European Union, and as new opportunities – and challenges – open up for retailers of all sizes, what new horizons are coming into sight?
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element.
No matter the size of your online retail company, what customers will remember most about buying from you is how the experience made them feel. We bring you three easy steps to nailing the customer journey, based on the insights of martech expert Andrew Campbell.
There was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's interactive experience center.