One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually be measured.
Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce?
Ecommerce transactions on mobile are yet to fully take off in Southeast Asia. Lazada stands out because it is intuitive and boasts strong customer service.
From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds.
Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused on data.
"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital transformation.
This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambition.
There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods.
The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes.
What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend projections and budgets.