This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambition.
There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods.
The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes.
What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend projections and budgets.
Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce.
Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.
Trying to make Leap Day into a federal holiday, Zappos' closing its call center could have backfired. But it worked because it was strangely on brand.
Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts.
Apple faces domestic competition from Alibaba and Tencent as it launches Apple Pay in China.
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it.