It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history.
Black Friday 2016 saw an increased interest in online shopping, breaking last year's record with a 21.6% growth.
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?
The most wonderful time of the year usually means heartburn for retailers trying to squeeze every dollar from the holidays.
Black Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November 11 in China.
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
According to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this coming holiday.
Holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends ... read more
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?