How companies can elevate the digital customer experience
Case Study

How companies can elevate the digital customer experience

4y Tereza Litsa

How companies can elevate the digital customer exp...

As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...

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Three A/B testing tactics to improve your conversion rate
Digital Marketing

Three A/B testing tactics to improve your conversion rate

4y Tereza Litsa

Three A/B testing tactics to improve your conversi...

Learn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. Read More...

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Boom or bust – Commerce strategies for navigating a global pandemic
Digital Marketing

Boom or bust – Commerce strategies for navigating a global pandemic

4y Charles Nicholls

Boom or bust – Commerce strategies for navigating ...

Charles Nicholls, SVP & Global Head of Upscale Commerce at SAP, will delve into challenges and solutions for retailers during the COVID-19 pandemic. H...

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Cardlytics’ spend report shows consumer spending beginning to recover
Data insights

Cardlytics’ spend report shows consumer spending beginning to recover

4y Jacqueline Dooley

Cardlytics’ spend report shows consumer spending b...

Michael Akkerman of Cardlytics discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive ...

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How Cheetah Loyalty helped Donatos Pizza reach nearly a million sign ups in under two years
Analytics

How Cheetah Loyalty helped Donatos Pizza reach nearly a million sign ups in...

4y Jacqueline Dooley

How Cheetah Loyalty helped Donatos Pizza reach nea...

Cheetah’s VP of Global Loyalty and Sales explains the Cheetah Loyalty platform and how they helped Donatos Pizza build and grow their loyalty program....

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The times, they are e-changin': How re-engagement has become more valuable during COVID-19
Digital Advertising

The times, they are e-changin': How re-engagement has become more valuable ...

4y Omri Argaman

The times, they are e-changin': How re-engagement ...

User acquisition is an important part of the conversions game, but what they could be missing in their marketing campaigns during the COVID-19 pandemi...

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Major trends direct-to-consumer (DTC) brands should act on now
Digital Marketing

Major trends direct-to-consumer (DTC) brands should act on now

4y Daniella Harkins

Major trends direct-to-consumer (DTC) brands shoul...

2020 will be a transitional year for DTC brands as they get accustomed to the impact of COVID-19, measuring traditional ad metrics and incorporate the...

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Omnicanality can save stores from closing down during COVID-19
Digital Marketing

Omnicanality can save stores from closing down during COVID-19

4y David Le Douarin

Omnicanality can save stores from closing down dur...

David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic. Read More...

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3 ways technology can boost CX while keeping costs under control – even during challenging times
AI & Automation

3 ways technology can boost CX while keeping costs under control – even dur...

4y Umesh Sachdev

3 ways technology can boost CX while keeping costs...

With industries such as travel hit hard by the ongoing pandemic, Uniphore's Umesh Sachdev shows businesses how technology can help boost their CX, whi...

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Trust - Retaining customers during the COVID-19 crisis
Digital Marketing

Trust - Retaining customers during the COVID-19 crisis

4y Debjani Deb

Trust - Retaining customers during the COVID-19 cr...

Care, communicate and give them what they want with transparency. Read More...

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14 ecommerce platform features that retailers can leverage to improve sales
Digital Marketing

14 ecommerce platform features that retailers can leverage to improve sales

4y Jacqueline Dooley

14 ecommerce platform features that retailers can ...

The Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. Read More...

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How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
Digital Marketing

How retailers can maximize the influx of organic search traffic to PDPs dur...

4y Shana Pilewski

How retailers can maximize the influx of organic s...

Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PD...

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR
Digital Marketing

Key insights: Effect of COVID-19 on consumer behavior, the world’s more vid...

4y Kamaljeet Kalsi

Key insights: Effect of COVID-19 on consumer behav...

Businesses have pulled spending from marketing campaigns, US and China are optimistic about their economies, agile marketing adoption is up from 32%, ...

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CX is as important as product or price, says new report
Digital Marketing

CX is as important as product or price, says new report

4y Barry Levine

CX is as important as product or price, says new r...

Arm Treasure Data and Forbes Insight study reveals 74% of consumers are at least somewhat likely to buy based on experience alone. Read More...

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Four tips to guaranteeing B2B buyer loyalty in 2020
Digital Marketing

Four tips to guaranteeing B2B buyer loyalty in 2020

4y Brandon Spear

Four tips to guaranteeing B2B buyer loyalty in 202...

Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction...

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AI-based personalization provides 10%+ revenue uplift to this top retailer
Analytics

AI-based personalization provides 10%+ revenue uplift to this top retailer

4y Jacqueline Dooley

AI-based personalization provides 10%+ revenue upl...

AI-based personalization platform provider ZineOne reveals how personalized in-the-moment engagement increased net revenue by over 10% for a top retai...

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8 questions to ask before replatforming your ecommerce ecosystem
Digital Transformation

8 questions to ask before replatforming your ecommerce ecosystem

4y Jacqueline Dooley

8 questions to ask before replatforming your ecomm...

Brian Wolfe, Capgemini’s VP of Commerce, reviews eight critical questions businesses need to ask before replatforming their commerce system. Read More...

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Brands should add text/message and have “identical support” across channels
Digital Marketing

Brands should add text/message and have “identical support” across channels

4y Barry Levine

Brands should add text/message and have “identical...

New report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for...

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A comprehensive guide to the Japanese ecommerce market
Digital Marketing

A comprehensive guide to the Japanese ecommerce market

4y Jacqueline Dooley

A comprehensive guide to the Japanese ecommerce ma...

Japanese digital marketing consultancy, Sophola, created a white paper for companies interested in entering Japan’s lucrative $122 billion ecommerce m...

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Challenges & opportunities for brands to improve their CX in 2020
Brand awareness

Challenges & opportunities for brands to improve their CX in 2020

4y Tereza Litsa

Challenges & opportunities for brands to improve t...

How can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...

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Use shopper insights to avoid the holiday hangover
Digital Marketing

Use shopper insights to avoid the holiday hangover

4y Andrew Koperwas

Use shopper insights to avoid the holiday hangover

The holiday shopping season may be over, but December sales offer more than a quick hit of revenue. They also offer a treasure trove of new customers,...

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Amazon CRO: Top three actionable tactics to boost sales today
Digital Marketing

Amazon CRO: Top three actionable tactics to boost sales today

4y Pratik Dholakiya

Amazon CRO: Top three actionable tactics to boost ...

Key tactics to maximize your Amazon sales - Upload high quality images, sign up for Fulfillment by Amazon (FBA), sharing customer reviews, and the wor...

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5 Types of Shoppers and How to Win Their Hearts
Digital Marketing

5 Types of Shoppers and How to Win Their Hearts

4y Luke Richards

5 Types of Shoppers and How to Win Their Hearts

From armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. Read More...

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Strategies to refine Instagram marketing for ecommerce
Digital Marketing

Strategies to refine Instagram marketing for ecommerce

4y Martin Ochwat

Strategies to refine Instagram marketing for ecomm...

60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...

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How new technology is changing the game for the luxury customer
Digital Marketing

How new technology is changing the game for the luxury customer

4y Hadar Paz

How new technology is changing the game for the lu...

How live chat, chatbots, AI and more are creating a new opportunity for luxury brands to create a better, seamless digital customer service experience...

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How retailers struggle between data privacy and personalization
Analytics

How retailers struggle between data privacy and personalization

4y Barry Levine

How retailers struggle between data privacy and pe...

New report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. Read More...

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Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers
Digital Advertising

Walmart teams with Kenshoo to expand sponsored search offering to brands an...

4y Jacqueline Dooley

Walmart teams with Kenshoo to expand sponsored sea...

Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com...

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