Global Head of Marketing at ViSenze, Cheryl Guzman Ng says 2020 will certainly be a year where brands shift their focus to the power of the consumer. ...
View articlePopular marketplace in Latin America drove a 30% increase in conversions after optimizing the customer journey. Read More...
View articleChicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens. Read M...
View articleWith a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...
View articleThe retail technology company reports that 32% of shoppers considered their purchases up to two weeks in advance and nearly a quarter of first-time bu...
View articleLearn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...
View articleHere are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Asc...
View articlePersonalization helps the leading source of premier single cask whiskies increase sales. Read More...
View articleGartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...
View articleIsrael based Ladingo has launched a machine learning platform that makes shipping large items affordable for small retailers. Read More...
View articleNew report from Deloitte on what retailers can do now to prioritize consumer data privacy, challenges they face, and progress thus far. Read More...
View articleGoodwill has used AdTheorent for predictive mobile ads based on a cost per incremental visit (CPIV) pricing model, to deliver a 470% lift in visits. R...
View articleSailthru's Retail Personalization Index 2019 ranks the top 100 retail brands. Sephora tops the list for the third year in a row. Read More...
View articleNearly 90% of retail marketers are using personalization, but few are using advanced tactics, such as real-time data which can see higher ROI. Read Mo...
View articleAugmented reality has made a huge impact on our everyday lives. Here are ten examples of how industries like healthcare, education, and retail use AR....
View article44% of shoppers indicated they would become repeat buyers after a personalized experience, and adoption of AI by marketers is expected to increase by ...
View articleD2C companies like Peloton are increasingly turning to incrementality measurement for attribution. Measured CEO Trevor Testwuide on why that's the cas...
View article“Current day digital marketing primarily consists of monotonous and passive scrolling through newsfeeds and ads, but marketers should be looking at th...
View articleMore than 100 million products were purchased on last year's Amazon Prime Day. Key information about what sellers should expect and prepare for in 201...
View article“The world is moving and it’s moving fast. It’s going to be about personalized value," says Walgreens' Group VP of Beauty and Personal Care. In 2019, ...
View article40% of executives agree that personalization drives business results, yet 46% aren't where they'd like to be on implementation, finds new research fro...
View articlePersonalization is important for any retailer and some - like Nike, L'Oréal and Stitch Fix - are using innovative technology to do it better than othe...
View article“For retailers,” says a new report from the World Retail Congress, “good is no longer enough [and] being average is punished hard.” Read More...
View articleFindings from recent research report on use of customer data in retail for 2019. Percent of businesses who collect customer data, think they "use it e...
View articleAn in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account. Read...
View articleWhile retailers increasingly trick their stores out, Saks Fifth Avenue focuses on making sure salespeople have every digital tool at their disposal. R...
View articleAccording to a recent study, 95% of purchases will be made online by 2040. Here's an overview of the six types of commerce and marketing platforms. Wh...
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