iOS 14 is not your biggest measurement challenge… but it might have just exposed it

Data iOS 14 is not your biggest measurement challenge… but it might have just exposed it

10m Sam Carter

iOS 14 is not your biggest measurement challenge… ...

Sam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout...

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How IDFA opt-in will change the way we advertise in apps

Data insights How IDFA opt-in will change the way we advertise in apps

1y Yaroslav Kholod

How IDFA opt-in will change the way we advertise i...

With the decline of IDFA, iOS advertisers will lose the ability for deterministic targeting, retargeting, and attributing the results of their ad camp...

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The times, they are e-changin': How re-engagement has become more valuable during COVID-19

Digital Advertising The times, they are e-changin': How re-engagement has become more valuable during COVID-19

2y Omri Argaman

The times, they are e-changin': How re-engagement ...

User acquisition is an important part of the conversions game, but what they could be missing in their marketing campaigns during the COVID-19 pandemi...

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4 ways to re-engage cart abandoners with targeted ads

Ecommerce 4 ways to re-engage cart abandoners with targeted ads

3y Declan Kennedy

4 ways to re-engage cart abandoners with targeted ...

In 2017, the average cart abandonment rate was 78.65%. Here are 4 ways to retarget cart abandoners with targeted ads on Facebook and Instagram. Read M...

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ClickZ's guide to email marketing triggered messages

Email ClickZ's guide to email marketing triggered messages

3y Mike O'Brien

ClickZ's guide to email marketing triggered messag...

According to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five o...

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Retargeting gets credit for sales that would have happened organically, say 83% of marketers

Digital Advertising Retargeting gets credit for sales that would have happened organically, say 83% of marketers

3y Mike O'Brien

Retargeting gets credit for sales that would have ...

Consumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...

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5 first-party data strategies to power your personalization

Analytics 5 first-party data strategies to power your personalization

4y Mike O'Brien

5 first-party data strategies to power your person...

The most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

Email 7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

4y Mike O'Brien

7 email marketing lessons from Dollar Shave Club, ...

We're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...

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How to use Facebook mobile ads as an "interest indicator" to drive conversions

Display Advertising How to use Facebook mobile ads as an "interest indicator" to drive conversions

5y Sana Ansari

How to use Facebook mobile ads as an "interest ind...

We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...

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LinkedIn to offer retargeting, email targeting later this year

Display Advertising LinkedIn to offer retargeting, email targeting later this year

5y Al Roberts

LinkedIn to offer retargeting, email targeting lat...

B2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting ...

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How Predictive Behavioral Analytics can aid in both marketing and cybersecurity

Analytics How Predictive Behavioral Analytics can aid in both marketing and cybersecurity

5y Jay Marwaha

How Predictive Behavioral Analytics can aid in bot...

Combining clickstream data with machine-learning technology, behavioral analytics helps enterprises create a tailored online experience for each visit...

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Five mobile must-haves to impact the customer journey this holiday season

Media Five mobile must-haves to impact the customer journey this holiday season

5y Michael Della Penna

Five mobile must-haves to impact the customer jour...

According to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this coming h...

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How can marketers better use technology to maximise their returns?

Disruptive MarTech How can marketers better use technology to maximise their returns?

5y Rebecca Sentance

How can marketers better use technology to maximis...

Now more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns. Read More...

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How 'Next Logical Product' could trigger more email success

Actionable Analysis How 'Next Logical Product' could trigger more email success

5y Ryan Phelan

How 'Next Logical Product' could trigger more emai...

As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usu...

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Keeping the right balance of "person" in "personalization"

Data insights Keeping the right balance of "person" in "personalization"

5y Mike O'Brien

Keeping the right balance of "person" in "personal...

Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is th...

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“Moving forward, the device will be more important than channel” (Interview)

Display Advertising “Moving forward, the device will be more important than channel” (Interview)

6y Leonie Mercedes

“Moving forward, the device will be more important...

ClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future o...

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Personalized recommendations aren’t just for the big ecommerce marketers

Ecommerce Personalized recommendations aren’t just for the big ecommerce marketers

6y Susan Wall

Personalized recommendations aren’t just for the b...

Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy. Read Mo...

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Why predictive behavioral analytics will forever change retargeting

Data insights Why predictive behavioral analytics will forever change retargeting

6y Jay Marwaha

Why predictive behavioral analytics will forever c...

Retargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upen...

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Programmatic 101: Everything you need to know but were too afraid to ask

Asia Programmatic 101: Everything you need to know but were too afraid to ask

6y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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Three last minute tips to make your Mother's Day marketing resonate

Email Three last minute tips to make your Mother's Day marketing resonate

6y Mike O'Brien

Three last minute tips to make your Mother's Day m...

Mother's Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it's not too late for your messages to reac...

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How to use data from ad tech and martech for display ads

Analytics How to use data from ad tech and martech for display ads

6y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

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It’s time to make online ads good again; the industry depends on it

Marketing It’s time to make online ads good again; the industry depends on it

6y Tessa Wegert

It’s time to make online ads good again; the indus...

What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...

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How to build a brand for the people

Asia How to build a brand for the people

6y Leon Liu

How to build a brand for the people

Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine h...

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How online and offline will dominate retail in Asia in 2016

Asia How online and offline will dominate retail in Asia in 2016

6y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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Has targeting gone too far? How Amazon ruined Christmas

Data insights Has targeting gone too far? How Amazon ruined Christmas

6y Mike O'Brien

Has targeting gone too far? How Amazon ruined Chri...

A Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated? Read More...

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Three ways digital marketers can use data to defeat ad blocking in 2016

Media Three ways digital marketers can use data to defeat ad blocking in 2016

6y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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10 mobile marketing themes to look out for in 2016

Media 10 mobile marketing themes to look out for in 2016

6y Michael Della Penna

10 mobile marketing themes to look out for in 2016

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...

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