Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key.
ClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future of cross-channel, the impact of multiple devices on consumer behaviours, and what marketers are getting wrong with the approach.
Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy.
Retargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upend that model.
One of the biggest challenges to programmatic adoption is that people are afraid of it.
Mother's Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it's not too late for your messages to reach people.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine how top brands in China achieve this.
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.