The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the demand for such to increase.
Advertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their journeys. But there are right and wrong ways to retarget.
Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right.
Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not making the most of your consumer data, you could be missing out.
As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by catering to users' immediate needs.
Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content that consumers will appreciate.
Creating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrate successful campaigns.
Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads.
Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and yield more conversions.
Remarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ultimately earn greater ROI.