The cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strateg...
View articleFacebook and IBM both have features that provide advertisers with behavioral insights about consumers. A new partnership combining them will result in...
View articleMany marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding...
View articleRetargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, et...
View articleTo improve attribution, Twitter announced a new partnership with Google. The platform has also reached an agreement to acquire TellApart, a company th...
View articleRetargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential...
View articleIf your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting soluti...
View articleFacebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Read More...
View articlePinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers. ...
View articleClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Read More...
View articleAs programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective...
View articleProgrammatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid sea...
View articleA look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Read More...
View articleWhile segmentation can certainly be beneficial to your marketing strategy, make sure you're not just segmenting for the sake of segmenting. Read More...
View articleWhen we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place? Read ...
View articleIn advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies. Read More...
View articleThese strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Read More...
View articleThe marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your mar...
View articleVideo is at the forefront of consumer engagement, so it's important for marketers to focus on the intersection between mobile and video in the multi-s...
View articleMarketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increa...
View articleBy utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost i...
View articleIf you're using the technology correctly, programmatic marketing can't be broken down into neat and tidy categories. This makes the process of pigeonh...
View articleHere are some ad copy tips that will help drive searchers to click this winter holiday season. Read More...
View articleA recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other...
View articleUsing geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Read More...
View articleAmazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? R...
View articleWearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to c...
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