Two years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. R...
View articleI'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargetin...
View articleWhat is programmatic site retargeting? Chango's Ben Plomion explains how it works and how PSR can complement a marketing automation campaign. Read Mor...
View articleTechnologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns an...
View articleAdRoll says it's reached a $100 million run rate, generating an average tenfold return in sales for every dollar spent by its customers. Read More...
View articleHere are three ways big data could be analyzed for retargeting campaigns. Read More...
View articleConsider these three rules for marketing in a digital world. Read More...
View articleWhat is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Read More...
View articleA marketer's guide to the different types of retargeting for your campaign. Read More...
View articleMarketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Read More...
View articleMany direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it'...
View articleAn introduction to how the concept is different from regular display campaigns. Read More...
View articleThe site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. R...
View articleRetargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites ...
View articleRetargeting provides brand managers a new way of understanding consumer behavior online. Here's how. Read More...
View articleA retargeting campaign must account for consumers as people - and not just data points. Read More...
View articleHere's why these principles haven't changed at all when it comes to digital. Read More...
View articleDisplay advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how. Read More...
View articleGoogle sits on a huge pile of search intent data, but doesn't use it for display ads. Here's why. Read More...
View articleDell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Read More...
View articleHow to get value from consumers who don't convert from paid search. Read More...
View articleAdvanced techniques in setup, list management, and optimization can help take your retargeting efforts to new levels. Read More...
View article10 ways to think about search retargeting in your overall plan. Read More...
View articleWhile ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies. Read More...
View articleThis cheat sheet will steer you to more effective planning and improved results to drive ad spend. Read More...
View articleThis year, brands are looking toward trends, measurement, analytics, attribution modeling, benchmarks, and retargeting. Read More...
View articleNew technologies promise to improve ad targeting across smartphones, tablets, and even cars. Read More...
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