Search Retargeting
Search

Search Retargeting

13y Julie Batten

Search Retargeting

What is it, how it works, where search comes in, the value, how to get started, and concerns about user privacy. Read More...

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Republicans Tout Voter Data Matched Ad Targeting on AOL
Marketing

Republicans Tout Voter Data Matched Ad Targeting on AOL

13y Kate Kaye

Republicans Tout Voter Data Matched Ad Targeting o...

The Republican National Committee provided voter data to AOL for last-minute online ad targeting. Read More...

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Please Let Me Opt Out
Analytics

Please Let Me Opt Out

14y Jim Sterne

Please Let Me Opt Out

Retargeting has run amok. Here are some ways for advertisers, ad networks, and consumers to all get what they want. Read More...

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Online Advertising Options for Destination Marketers
Media

Online Advertising Options for Destination Marketers

14y Hollis Thomases

Online Advertising Options for Destination Markete...

Many travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first ...

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Ad Platform Criteo Advances Display Ad Retargeting Offering
Marketing

Ad Platform Criteo Advances Display Ad Retargeting Offering

14y Zachary Rodgers

Ad Platform Criteo Advances Display Ad Retargeting...

Allows ad buyers to tweak CPC bids to the product level, bringing display ads into closer alignment with search advertising. Read More...

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Revisiting Google as a Media Network
Media

Revisiting Google as a Media Network

14y Hollis Thomases

Revisiting Google as a Media Network

Is the Google Display Network more than the old Content Network with a new name? A close-up look at its offerings. Read More...

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Remarketing 101
Search

Remarketing 101

14y Ron Jones

Remarketing 101

Not only can remarketing help increase your conversion rate but it will also leave a branding impression on your consumers. Read More...

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Retargeting: A Scam or ROI Harvester?
Paid Search

Retargeting: A Scam or ROI Harvester?

14y Kevin Lee

Retargeting: A Scam or ROI Harvester?

Marketers can end up overpaying for retargeted inventory, all the while thinking they're getting a great deal. Here's how to avoid that trap. Read Mor...

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French Retargeting Company Descends on Silicon Valley
Media

French Retargeting Company Descends on Silicon Valley

14y Douglas Quenqua

French Retargeting Company Descends on Silicon Val...

Criteo brings its pay-per-click retargeting product to Palo Alto. Read More...

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