Marketing News Roundup: Citibank, Verizon Wireless, Audience Science
Financial Services

Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

12y Idris Nagri

Marketing News Roundup: Citibank, Verizon Wireless...

IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Read More...

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Enlisting a 10-Point Strategy to Optimize Your Email Program, Part II
Email

Enlisting a 10-Point Strategy to Optimize Your Email Program, Part II

12y Idris Nagri

Enlisting a 10-Point Strategy to Optimize Your Ema...

Plan for marketing on multi-channels, and other tactics that should be on your radar. Read More...

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Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce
Marketing

Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce

12y Idris Nagri

Marketing News Roundup: Pernod Ricard, XL Marketin...

Pernod Ricard uses Facebook to fight underage drinking; XL Marketing gets $70 million investment. Read More...

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Email Deliverability Takes a Turn for the Worse
Data insights

Email Deliverability Takes a Turn for the Worse

12y Idris Nagri

Email Deliverability Takes a Turn for the Worse

After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Read More...

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E-mail Reputation Data Gives More Guidance Than You Think
Email

E-mail Reputation Data Gives More Guidance Than You Think

14y Idris Nagri

E-mail Reputation Data Gives More Guidance Than Yo...

How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Read More...

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