IBM says 1 in 3 in three marketers plans to use mobile ads in 2012.
Plan for marketing on multi-channels, and other tactics that should be on your radar.
Pernod Ricard uses Facebook to fight underage drinking; XL Marketing gets $70 million investment.
After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half.
How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail.