The impact of online reviews on local businesses is sizeable - and it is increasing. In fact, 90% of consumers say their purchase decisions have been ...
View articleInnovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews really help your visib...
View articleAs a tool for understanding the customer experience, feedback should be integral to your marketing strategy, but making sure that feedback leads to or...
View articleThe internet has made it harder for brands to control the information available about themselves. With independent reviews on any business a few click...
View articleLast month, Amazon announced an update to its community guidelines that was intended to end incentivized reviews for all products other than books. Re...
View articleConsumer trust in brands is at an all time low. Research from Young & Rubicam and Edelman has identified a major decline in trust over the last 20...
View articleChris Bullick, Managing Director & Head of Marketing Services for Pull Digital, delivered an interesting presentation at Brighton SEO last week ab...
View articleSocial proof can be very effective for general marketing and on-site conversions, but it can also impact your SEO efforts. Social proof is about build...
View articleCustomer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t giv...
View articleOnline reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very serious...
View articleThe best sellers on Amazon aren’t always the brands you would expect. While the market-leading brands are becoming more effective on the site, i...
View articleThis infographic from Technorian presents a whole bunch of tips to help increase conversions on ecommerce sites. These are: Improve your site speed. ...
View articleA month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review. Now it seems that th...
View articleThe practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on wh...
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