How to use online reviews to drive digital and real-world business

Search Marketing How to use online reviews to drive digital and real-world business

3y Clark Boyd

How to use online reviews to drive digital and rea...

The impact of online reviews on local businesses is sizeable - and it is increasing. In fact, 90% of consumers say their purchase decisions have been ...

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Customer reviews: The not-so-secret SEO tactic

Content Marketing Customer reviews: The not-so-secret SEO tactic

4y Mike O'Brien

Customer reviews: The not-so-secret SEO tactic

Innovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews really help your visib...

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How technology can turn your customer feedback into action

Analytics How technology can turn your customer feedback into action

4y Chris Camps

How technology can turn your customer feedback int...

As a tool for understanding the customer experience, feedback should be integral to your marketing strategy, but making sure that feedback leads to or...

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How to handle negative reviews and manage your brand's reputation

Community Management How to handle negative reviews and manage your brand's reputation

4y Chris Camps

How to handle negative reviews and manage your bra...

The internet has made it harder for brands to control the information available about themselves. With independent reviews on any business a few click...

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Blast to the past: Amazon purges old incentivized reviews

Ecommerce Blast to the past: Amazon purges old incentivized reviews

4y Al Roberts

Blast to the past: Amazon purges old incentivized ...

Last month, Amazon announced an update to its community guidelines that was intended to end incentivized reviews for all products other than books. Re...

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The rise of the consumer activist

Ecommerce The rise of the consumer activist

5y Rebekah Mackay Miller

The rise of the consumer activist

Consumer trust in brands is at an all time low. Research from Young & Rubicam and Edelman has identified a major decline in trust over the last 20...

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How a customer reviews strategy can impact SEO

Ecommerce How a customer reviews strategy can impact SEO

5y Tereza Litsa

How a customer reviews strategy can impact SEO

Chris Bullick, Managing Director & Head of Marketing Services for Pull Digital, delivered an interesting presentation at Brighton SEO last week ab...

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How can social proof help SEO?

Search How can social proof help SEO?

5y Tereza Litsa

How can social proof help SEO?

Social proof can be very effective for general marketing and on-site conversions, but it can also impact your SEO efforts. Social proof is about build...

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Are you paying enough attention to reviews in your local SEO?

Local Are you paying enough attention to reviews in your local SEO?

5y Rebecca Sentance

Are you paying enough attention to reviews in your...

Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t giv...

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Yelp targets litigious businesses who threaten reviewers

Local Yelp targets litigious businesses who threaten reviewers

5y Al Roberts

Yelp targets litigious businesses who threaten rev...

Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very serious...

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Which CPG brands are winning on Amazon?

CPG (FMCG) Which CPG brands are winning on Amazon?

5y Graham Charlton

Which CPG brands are winning on Amazon?

The best sellers on Amazon aren’t always the brands you would expect. While the market-leading brands are becoming more effective on the site, i...

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25 ecommerce conversion tips (infographic)

Ecommerce 25 ecommerce conversion tips (infographic)

5y Graham Charlton

25 ecommerce conversion tips (infographic)

This infographic from Technorian presents a whole bunch of tips to help increase conversions on ecommerce sites.  These are: Improve your site speed. ...

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Google manual action penalties due to links for freebies

Search Marketing Google manual action penalties due to links for freebies

5y Graham Charlton

Google manual action penalties due to links for fr...

A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review.  Now it seems that th...

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Google issues guidelines on bloggers and links for freebies

SEO Google issues guidelines on bloggers and links for freebies

5y Graham Charlton

Google issues guidelines on bloggers and links for...

The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on wh...

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