Krux found data collection per page rose from 10 to 50 events year-over-year.
Becomes one of the first major ad sellers to support opt-out standard.
Offloading the exchange might be fine, so long as inventory remains intact.
Ménage à trois in display advertising starts on schedule.
Yahoo's fate as a search engine is important to marketers for these two reasons.
Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media.
Every time a buyer and seller meet in the digital ether a value exchange is happening.
A start up says it's found a better way to measure interaction with display ads. Here's how it works.
Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else.
Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns.