One of the biggest challenges to programmatic adoption is that people are afraid of it.
How can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build ... read more
Ecommerce transactions on mobile are yet to fully take off in Southeast Asia. Lazada stands out because it is intuitive and boasts strong customer service.
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that ... read more
What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend projections and budgets.
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement.
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?