While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Make sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how.
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.