The top 7 barriers to attribution and how to overcome them
A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems’. ... read more
ROI
The challenges of attribution: Which channel produces the highest ROI?
The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple marketing channels. So how can you effectively attribute value to each channel?
How to measure the ROI of social media campaigns
What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them?
How can marketers better use technology to maximise their returns?
Now more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns.
How SK-II blends ecommerce and social for improved brand perception
China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's biggest ecommerce and social sites to improve both brand perception and ROI.
How to build a community around your blog
With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a community around your blog.
Quality counts for in-app purchasers
Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from ... read more
Four key ways to optimize your real time bidding spend
Though closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on performance. This ... read more
Programmatic 101: Everything you need to know but were too afraid to ask
One of the biggest challenges to programmatic adoption is that people are afraid of it.
Less effective and more expensive: the circle of digital marketing life
How can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build ... read more
