How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
Informed delivery and the omnichannel future of the United States Post Office

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2m Mike O'Brien
Six B2B content marketing predictions for 2018

Content Marketing Six B2B content marketing predictions for 2018

5m Sam Lawson, Head of ClickZ
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6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

6m Sam Carter
How can I tell if my social media strategy is generating results?

Social Media How can I tell if my social media strategy is generating results?

6m Tereza Litsa
Why do you need a content marketing platform?

Content Why do you need a content marketing platform?

7m Tereza Litsa
The top 7 barriers to attribution and how to overcome them

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1y Sam Carter
The challenges of attribution: Which channel produces the highest ROI?

Analyzing Customer Data The challenges of attribution: Which channel produces the highest ROI?

1y Sam Carter
How to measure the ROI of social media campaigns

Analytics How to measure the ROI of social media campaigns

1y Tereza Litsa
How can marketers better use technology to maximise their returns?

Email Marketing How can marketers better use technology to maximise their returns?

2y Rebecca Sentance
How SK-II blends ecommerce and social for improved brand perception

Asia How SK-II blends ecommerce and social for improved brand perception

2y Sophie Loras
How to build a community around your blog

Asia How to build a community around your blog

2y Navneet Kaushal
Quality counts for in-app purchasers

Asia Quality counts for in-app purchasers

2y Sophie Loras
Four key ways to optimize your real time bidding spend

Media Buying Four key ways to optimize your real time bidding spend

2y David Zuckerman
Programmatic 101: Everything you need to know but were too afraid to ask

Asia Programmatic 101: Everything you need to know but were too afraid to ask

2y Sophie Loras
Less effective and more expensive: the circle of digital marketing life

Campaigns Less effective and more expensive: the circle of digital marketing life

2y Jonathan Beeston
Paid search rules for ROI on mobile: report

Mobile Paid search rules for ROI on mobile: report

2y Christopher Ratcliff
Why is Lazada the gold standard for m-commerce in Southeast Asia?

Asia Why is Lazada the gold standard for m-commerce in Southeast Asia?

2y Sophie Loras
Are rising follower numbers devaluing your social audiences?

More News Are rising follower numbers devaluing your social audiences?

2y Matt Owen
Snow White and the Seven Stats: Figures from the last week in digital

Ad Industry Metrics Snow White and the Seven Stats: Figures from the last week in digital

2y Mike O'Brien
Six tips on measurement from the IAB Programmatic Marketplace

Actionable Analysis Six tips on measurement from the IAB Programmatic Marketplace

2y Mike O'Brien
How to use data from ad tech and martech for display ads

Analytics How to use data from ad tech and martech for display ads

2y Ohad Hecht
Spotlight on the National Gallery of Victoria: fusing art with social media

Asia Spotlight on the National Gallery of Victoria: fusing art with social media

2y Sophie Loras
After CTR, how do we measure ad effectiveness?

Marketing After CTR, how do we measure ad effectiveness?

2y Leonie Mercedes
How was Snapchat's first Super Bowl?

Social Media How was Snapchat's first Super Bowl?

2y Mike O'Brien
Three factors that determine Super Bowl success

Verifying Business Value Three factors that determine Super Bowl success

2y Mike O'Brien
How to clobber your competition using these three P's

Strategies How to clobber your competition using these three P's

2y Michael Della Penna
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