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Digital Marketing

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    ROI
    The next phase of account-based marketing (ABM): Business ecosystems

    Digital Transformation The next phase of account-based marketing (ABM): Business ecosystems

    2w Peter Isaacson
    "Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

    Data & Analytics "Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

    2m Emily Alford
    How blockchain helps companies keep their brand promise

    Blockchain How blockchain helps companies keep their brand promise

    5m Tatsiana Levdikova
    Get the latest analysis and reports delivered to your inbox daily
    Super Bowl ads cost millions of dollars. Are they worth it?

    Digital Advertising Super Bowl ads cost millions of dollars. Are they worth it?

    5m Mike O'Brien
    How ROI can help you choose your martech provider

    Marketing Technology How ROI can help you choose your martech provider

    9m Tereza Litsa
    Here’s how businesses can leverage digital content to engage with prospective B2B buyers

    Content Marketing Here’s how businesses can leverage digital content to engage with prospective B2B buyers

    11m Jonathan Brown
    10 rapidly growing martech startups you need to know

    Digital Marketing 10 rapidly growing martech startups you need to know

    12m Jonathan Brown
    4 ways cross-channel messaging levels up customer engagement

    Strategies 4 ways cross-channel messaging levels up customer engagement

    12m Alexa Lemzy
    Does your content generate ROI?

    Data & Analytics Does your content generate ROI?

    1y matthewmurray
    The modern marketer: Brand building vs. performance marketing

    Content Marketing The modern marketer: Brand building vs. performance marketing

    1y Marissa Tarleton, CMO, RetailMeNot,
    How to measure a multi-channel marketing strategy

    Digital Marketing How to measure a multi-channel marketing strategy

    1y Tereza Litsa
    Informed delivery and the omnichannel future of the United States Post Office

    Strategy & Leadership Informed delivery and the omnichannel future of the United States Post Office

    1y Mike O'Brien
    Six B2B content marketing predictions for 2018

    Content Marketing Six B2B content marketing predictions for 2018

    2y Sam Lawson, Head of ClickZ
    6 changes in marketing measurement that will impact 2018

    Data & Analytics 6 changes in marketing measurement that will impact 2018

    2y Sam Carter
    How can I tell if my social media strategy is generating results?

    Social Media How can I tell if my social media strategy is generating results?

    2y Tereza Litsa
    Why do you need a content marketing platform?

    Content Why do you need a content marketing platform?

    2y Tereza Litsa
    The top 7 barriers to attribution and how to overcome them

    Analyzing Customer Data The top 7 barriers to attribution and how to overcome them

    2y Sam Carter
    The challenges of attribution: Which channel produces the highest ROI?

    Analyzing Customer Data The challenges of attribution: Which channel produces the highest ROI?

    2y Sam Carter
    How to measure the ROI of social media campaigns

    Analytics How to measure the ROI of social media campaigns

    2y Tereza Litsa
    How can marketers better use technology to maximise their returns?

    Email Marketing How can marketers better use technology to maximise their returns?

    3y Rebecca Sentance
    How SK-II blends ecommerce and social for improved brand perception

    Asia How SK-II blends ecommerce and social for improved brand perception

    3y Sophie Loras
    How to build a community around your blog

    Asia How to build a community around your blog

    3y Navneet Kaushal
    Quality counts for in-app purchasers

    Asia Quality counts for in-app purchasers

    3y Sophie Loras
    Four key ways to optimize your real time bidding spend

    Media Buying Four key ways to optimize your real time bidding spend

    3y David Zuckerman
    Programmatic 101: Everything you need to know but were too afraid to ask

    Asia Programmatic 101: Everything you need to know but were too afraid to ask

    3y Sophie Loras
    Less effective and more expensive: the circle of digital marketing life

    Campaigns Less effective and more expensive: the circle of digital marketing life

    3y Jonathan Beeston
    Paid search rules for ROI on mobile: report

    Mobile Paid search rules for ROI on mobile: report

    3y Christopher Ratcliff
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