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    Here’s how businesses can leverage digital content to engage with prospective B2B buyers

    Content Marketing Here’s how businesses can leverage digital content to engage with prospective B2B buyers

    1w Jonathan Brown
    10 rapidly growing MarTech startups you need to know

    Digital Marketing 10 rapidly growing MarTech startups you need to know

    2w Jonathan Brown
    4 ways cross-channel messaging levels up customer engagement

    Strategies 4 ways cross-channel messaging levels up customer engagement

    3w Alexa Lemzy
    Get the latest analysis and reports delivered to your inbox daily
    Does your content generate ROI?

    Data & Analytics Does your content generate ROI?

    4w matthewmurray
    The modern marketer: Brand building vs. performance marketing

    Content Marketing The modern marketer: Brand building vs. performance marketing

    1m Marissa Tarleton, CMO, RetailMeNot,
    How to measure a multi-channel marketing strategy

    Digital Marketing How to measure a multi-channel marketing strategy

    2m Tereza Litsa
    Informed delivery and the omnichannel future of the United States Post Office

    Strategy & Leadership Informed delivery and the omnichannel future of the United States Post Office

    4m Mike O'Brien
    Six B2B content marketing predictions for 2018

    Content Marketing Six B2B content marketing predictions for 2018

    7m Sam Lawson, Head of ClickZ
    6 changes in marketing measurement that will impact 2018

    Data & Analytics 6 changes in marketing measurement that will impact 2018

    8m Sam Carter
    How can I tell if my social media strategy is generating results?

    Social Media How can I tell if my social media strategy is generating results?

    8m Tereza Litsa
    Why do you need a content marketing platform?

    Content Why do you need a content marketing platform?

    9m Tereza Litsa
    The top 7 barriers to attribution and how to overcome them

    Analyzing Customer Data The top 7 barriers to attribution and how to overcome them

    1y Sam Carter
    The challenges of attribution: Which channel produces the highest ROI?

    Analyzing Customer Data The challenges of attribution: Which channel produces the highest ROI?

    1y Sam Carter
    How to measure the ROI of social media campaigns

    Analytics How to measure the ROI of social media campaigns

    1y Tereza Litsa
    How can marketers better use technology to maximise their returns?

    Email Marketing How can marketers better use technology to maximise their returns?

    2y Rebecca Sentance
    How SK-II blends ecommerce and social for improved brand perception

    Asia How SK-II blends ecommerce and social for improved brand perception

    2y Sophie Loras
    How to build a community around your blog

    Asia How to build a community around your blog

    2y Navneet Kaushal
    Quality counts for in-app purchasers

    Asia Quality counts for in-app purchasers

    2y Sophie Loras
    Four key ways to optimize your real time bidding spend

    Media Buying Four key ways to optimize your real time bidding spend

    2y David Zuckerman
    Programmatic 101: Everything you need to know but were too afraid to ask

    Asia Programmatic 101: Everything you need to know but were too afraid to ask

    2y Sophie Loras
    Less effective and more expensive: the circle of digital marketing life

    Campaigns Less effective and more expensive: the circle of digital marketing life

    2y Jonathan Beeston
    Paid search rules for ROI on mobile: report

    Mobile Paid search rules for ROI on mobile: report

    2y Christopher Ratcliff
    Why is Lazada the gold standard for m-commerce in Southeast Asia?

    Asia Why is Lazada the gold standard for m-commerce in Southeast Asia?

    2y Sophie Loras
    Are rising follower numbers devaluing your social audiences?

    More News Are rising follower numbers devaluing your social audiences?

    2y Matt Owen
    Snow White and the Seven Stats: Figures from the last week in digital

    Ad Industry Metrics Snow White and the Seven Stats: Figures from the last week in digital

    2y Mike O'Brien
    Six tips on measurement from the IAB Programmatic Marketplace

    Actionable Analysis Six tips on measurement from the IAB Programmatic Marketplace

    2y Mike O'Brien
    How to use data from ad tech and martech for display ads

    Analytics How to use data from ad tech and martech for display ads

    2y Ohad Hecht
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