Why 2021 is the year of the account

Data-Driven Marketing Why 2021 is the year of the account

4m Jon Miller

Why 2021 is the year of the account

Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be a...

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Delivering digital ROI - how to measure your success

Digital Marketing Delivering digital ROI - how to measure your success

7m Jean-René Boidron

Delivering digital ROI - how to measure your succe...

Jean-René Boidron, CEO of Kameleoon discusses how to fight for budget for personalization and experimentation – then make it a success. Read More...

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How marketers can manage risk and save projects during the pandemic and beyond

Digital Marketing How marketers can manage risk and save projects during the pandemic and beyond

7m Saranya Babu

How marketers can manage risk and save projects du...

In the wake of the global pandemic, today’s marketing teams are under more pressure than ever to deliver. Here’s how they can plan for a successful 20...

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4 valuable lessons 2020 has taught us about ‘futureproofing’

Digital Marketing 4 valuable lessons 2020 has taught us about ‘futureproofing’

7m Justin Gray

4 valuable lessons 2020 has taught us about ‘futur...

Justin Gray, CEO of LeadMD, breaks down why futureproofing is the key to surviving the unexpected and shares actionable tips to get started. Read More...

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Against market uncertainties, consumer data is marketers’ secret weapon

Analytics Against market uncertainties, consumer data is marketers’ secret weapon

7m Tina Wilson

Against market uncertainties, consumer data is mar...

Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...

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How CMOs can drive growth through digital innovation

Digital Marketing How CMOs can drive growth through digital innovation

8m DeepCrawl

How CMOs can drive growth through digital innovati...

DeepCrawl takes a look at what CMOs need to do to grow their brand, revenue, and presence in today’s digital-first economy. Read More...

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Tech talk with OnCrawl: The role of SEO in the greater digital marketing sphere

Digital Marketing Tech talk with OnCrawl: The role of SEO in the greater digital marketing sphere

9m Abhishek Shah

Tech talk with OnCrawl: The role of SEO in the gre...

In our latest Tech Talk, Laura Bony, OnCrawl's Head of Sales, North America discusses their SEO tool's offerings, challenges it helps businesses overc...

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Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency

Marketing Technology Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency

10m Andy Betts

Tech Talk with Talon.One: Managing your promotion ...

Many companies have customer loyalty programs, but few have great ones. In the first ClickZ Tech Talk series, Talon.One CEO and Co-founder, Chris Gerb...

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A guide to the changing role of the modern CMOs

Digital Leaders A guide to the changing role of the modern CMOs

1y Jacqueline Dooley

A guide to the changing role of the modern CMOs

Business Intelligence company, Domo, surveyed nearly 700 senior marketers to understand how the modern CMO role fits in with today’s data-driven opera...

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Performance marketing is key to brand success

Digital Advertising Performance marketing is key to brand success

1y Karina Klimenko

Performance marketing is key to brand success

MGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...

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Report: ABM is moving into a more mature phase

Analytics Report: ABM is moving into a more mature phase

2y Barry Levine

Report: ABM is moving into a more mature phase

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read More...

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Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

Actionable Analysis Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

2y Barry Levine

Marketers will majorly redefine personalization, i...

Gartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...

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Three ways to use predictive analytics to grow your business

Analytics Three ways to use predictive analytics to grow your business

2y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

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LinkedIn report: Many marketers are measuring ROI wrong

Digital Marketing LinkedIn report: Many marketers are measuring ROI wrong

2y Barry Levine

LinkedIn report: Many marketers are measuring ROI ...

Only 4% of marketers are measuring ROI over a period of six months or longer, across an entire average B2B sales cycle, according to a report out toda...

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Gartner: Marketing budgets fall for the first time since 2014

Analytics Gartner: Marketing budgets fall for the first time since 2014

2y Barry Levine

Gartner: Marketing budgets fall for the first time...

Gartner's latest “CMO Spend Survey” states that marketing budgets dropped 11% for the first time in five years. 61% of CMOs still expect budgets to re...

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ROI on advanced personalization: $20 return on $1 investment, new report finds

Marketing Technology ROI on advanced personalization: $20 return on $1 investment, new report finds

2y Kimberly Collins

ROI on advanced personalization: $20 return on $1 ...

Nearly 90% of retail marketers are using personalization, but few are using advanced tactics, such as real-time data which can see higher ROI. Read Mo...

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How to not be fired as a CMO in the next three years

Strategy & Leadership How to not be fired as a CMO in the next three years

2y Lee Arthur

How to not be fired as a CMO in the next three yea...

In light of recent news of companies scrapping the CMO position, guest contributor Lee Arthur weighs in on what people must do to be successful in the...

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The next phase of account-based marketing (ABM): Business ecosystems

Digital Transformation The next phase of account-based marketing (ABM): Business ecosystems

2y Peter Isaacson

The next phase of account-based marketing (ABM): B...

The category of ABM has come a long way in the last couple years. What will the next phase of its evolution be? Demandbase CMO Peter Isaacson discusse...

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"Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

Data & Analytics "Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

2y Emily Alford

"Data complexity" is one of the biggest challenges...

In a recent survey, a third of marketers cited “data complexity” as their biggest obstacle to more effective use of marketing intelligence technology....

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How blockchain helps companies keep their brand promise

Blockchain How blockchain helps companies keep their brand promise

2y Tatsiana Levdikova

How blockchain helps companies keep their brand pr...

Blockchain can help companies keep their brand promise when it comes to proving ethical and legitimate sourcing of supplies. Examples of how that happ...

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Super Bowl ads cost millions of dollars. Are they worth it?

Digital Advertising Super Bowl ads cost millions of dollars. Are they worth it?

2y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

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How ROI can help you choose your martech provider

Marketing Technology How ROI can help you choose your martech provider

3y Tereza Litsa

How ROI can help you choose your martech provider

The choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most importa...

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Here’s how businesses can leverage digital content to engage with prospective B2B buyers

Content Marketing Here’s how businesses can leverage digital content to engage with prospective B2B buyers

3y Jonathan Brown

Here’s how businesses can leverage digital content...

Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed for...

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10 rapidly growing martech startups you need to know

Digital Marketing 10 rapidly growing martech startups you need to know

3y Jonathan Brown

10 rapidly growing martech startups you need to kn...

Today’s digital landscape is accelerating everyday, and that’s great news for marketers. Thanks to a wave of innovation in the space, marketers have m...

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4 ways cross-channel messaging levels up customer engagement

Strategies 4 ways cross-channel messaging levels up customer engagement

3y Alexa Lemzy

4 ways cross-channel messaging levels up customer ...

Multi-channel marketing is coming of age. Now, if you aren’t spreading your marketing efforts across several channels, often with a real focus on digi...

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Does your content generate ROI?

Data & Analytics Does your content generate ROI?

3y matthewmurray

Does your content generate ROI?

The objective of marketing is to reach and attract a targeted audience. We do this using ads, contests, blog content, and so on. But the thing about t...

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The modern marketer: Brand building vs. performance marketing

Content Marketing The modern marketer: Brand building vs. performance marketing

3y Marissa Tarleton, CMO, RetailMeNot,

The modern marketer: Brand building vs. performanc...

Building strong brands is a top priority for any company and in the past has been viewed as its own goal, separate from performance marketing. The two...

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