Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...
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Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...
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View articleBusiness Intelligence company, Domo, surveyed nearly 700 senior marketers to understand how the modern CMO role fits in with today’s data-driven opera...
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View articleOnly 4% of marketers are measuring ROI over a period of six months or longer, across an entire average B2B sales cycle, according to a report out toda...
View articleGartner's latest “CMO Spend Survey” states that marketing budgets dropped 11% for the first time in five years. 61% of CMOs still expect budgets to re...
View articleNearly 90% of retail marketers are using personalization, but few are using advanced tactics, such as real-time data which can see higher ROI. Read Mo...
View articleIn light of recent news of companies scrapping the CMO position, guest contributor Lee Arthur weighs in on what people must do to be successful in the...
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View articleIn a recent survey, a third of marketers cited “data complexity” as their biggest obstacle to more effective use of marketing intelligence technology....
View articleBlockchain can help companies keep their brand promise when it comes to proving ethical and legitimate sourcing of supplies. Examples of how that happ...
View articleThough Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...
View articleThe choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most importa...
View articleConsumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed for...
View articleToday’s digital landscape is accelerating everyday, and that’s great news for marketers. Thanks to a wave of innovation in the space, marketers have m...
View articleMulti-channel marketing is coming of age. Now, if you aren’t spreading your marketing efforts across several channels, often with a real focus on digi...
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