A guide to the changing role of the modern CMOs

Digital Leaders A guide to the changing role of the modern CMOs

2m Jacqueline Dooley
Performance marketing is key to brand success

Digital Advertising Performance marketing is key to brand success

5m Karina Klimenko
Report: ABM is moving into a more mature phase

Analytics Report: ABM is moving into a more mature phase

7m Barry Levine
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Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

Actionable Analysis Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

7m Barry Levine
Three ways to use predictive analytics to grow your business

Analytics Three ways to use predictive analytics to grow your business

7m Adriana Lynch
LinkedIn report: Many marketers are measuring ROI wrong

Digital Marketing LinkedIn report: Many marketers are measuring ROI wrong

8m Barry Levine
Gartner: Marketing budgets fall for the first time since 2014

Analytics Gartner: Marketing budgets fall for the first time since 2014

9m Barry Levine
ROI on advanced personalization: $20 return on $1 investment, new report finds

Marketing Technology ROI on advanced personalization: $20 return on $1 investment, new report finds

10m Kimberly Collins
How to not be fired as a CMO in the next three years

Strategy & Leadership How to not be fired as a CMO in the next three years

11m Lee Arthur
The next phase of account-based marketing (ABM): Business ecosystems

Digital Transformation The next phase of account-based marketing (ABM): Business ecosystems

1y Peter Isaacson
"Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

Data & Analytics "Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

1y Emily Alford
How blockchain helps companies keep their brand promise

Blockchain How blockchain helps companies keep their brand promise

1y Tatsiana Levdikova
Super Bowl ads cost millions of dollars. Are they worth it?

Digital Advertising Super Bowl ads cost millions of dollars. Are they worth it?

1y Mike O'Brien
How ROI can help you choose your martech provider

Marketing Technology How ROI can help you choose your martech provider

2y Tereza Litsa
Here’s how businesses can leverage digital content to engage with prospective B2B buyers

Content Marketing Here’s how businesses can leverage digital content to engage with prospective B2B buyers

2y Jonathan Brown
10 rapidly growing martech startups you need to know

Digital Marketing 10 rapidly growing martech startups you need to know

2y Jonathan Brown
4 ways cross-channel messaging levels up customer engagement

Strategies 4 ways cross-channel messaging levels up customer engagement

2y Alexa Lemzy
Does your content generate ROI?

Data & Analytics Does your content generate ROI?

2y matthewmurray
The modern marketer: Brand building vs. performance marketing

Content Marketing The modern marketer: Brand building vs. performance marketing

2y Marissa Tarleton, CMO, RetailMeNot,
How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

2y Tereza Litsa
Informed delivery and the omnichannel future of the United States Post Office

Strategy & Leadership Informed delivery and the omnichannel future of the United States Post Office

2y Mike O'Brien
Six B2B content marketing predictions for 2018

Content Marketing Six B2B content marketing predictions for 2018

2y Sam Lawson, Head of ClickZ
6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

3y Sam Carter
How can I tell if my social media strategy is generating results?

Social Media How can I tell if my social media strategy is generating results?

3y Tereza Litsa
Why do you need a content marketing platform?

Content Why do you need a content marketing platform?

3y Tereza Litsa
The top 7 barriers to attribution and how to overcome them

Analyzing Customer Data The top 7 barriers to attribution and how to overcome them

3y Sam Carter
The challenges of attribution: Which channel produces the highest ROI?

Analyzing Customer Data The challenges of attribution: Which channel produces the highest ROI?

3y Sam Carter
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