Now more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns.
China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's biggest ecommerce and social sites to improve both brand perception and ROI.
With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a community around your blog.
Though closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on performance. This ... read more
One of the biggest challenges to programmatic adoption is that people are afraid of it.
How can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build ... read more
Ecommerce transactions on mobile are yet to fully take off in Southeast Asia. Lazada stands out because it is intuitive and boasts strong customer service.
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that ... read more