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    ROI
    A guide to the changing role of the modern CMOs

    Digital Leaders A guide to the changing role of the modern CMOs

    2m Jacqueline Dooley
    Performance marketing is key to brand success

    Digital Advertising Performance marketing is key to brand success

    5m Karina Klimenko
    Report: ABM is moving into a more mature phase

    Analytics Report: ABM is moving into a more mature phase

    7m Barry Levine
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    Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

    Actionable Analysis Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

    7m Barry Levine
    Three ways to use predictive analytics to grow your business

    Analytics Three ways to use predictive analytics to grow your business

    7m Adriana Lynch
    LinkedIn report: Many marketers are measuring ROI wrong

    Digital Marketing LinkedIn report: Many marketers are measuring ROI wrong

    8m Barry Levine
    Gartner: Marketing budgets fall for the first time since 2014

    Analytics Gartner: Marketing budgets fall for the first time since 2014

    9m Barry Levine
    ROI on advanced personalization: $20 return on $1 investment, new report finds

    Marketing Technology ROI on advanced personalization: $20 return on $1 investment, new report finds

    10m Kimberly Collins
    How to not be fired as a CMO in the next three years

    Strategy & Leadership How to not be fired as a CMO in the next three years

    11m Lee Arthur
    The next phase of account-based marketing (ABM): Business ecosystems

    Digital Transformation The next phase of account-based marketing (ABM): Business ecosystems

    1y Peter Isaacson
    "Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

    Data & Analytics "Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

    1y Emily Alford
    How blockchain helps companies keep their brand promise

    Blockchain How blockchain helps companies keep their brand promise

    1y Tatsiana Levdikova
    Super Bowl ads cost millions of dollars. Are they worth it?

    Digital Advertising Super Bowl ads cost millions of dollars. Are they worth it?

    1y Mike O'Brien
    How ROI can help you choose your martech provider

    Marketing Technology How ROI can help you choose your martech provider

    2y Tereza Litsa
    Here’s how businesses can leverage digital content to engage with prospective B2B buyers

    Content Marketing Here’s how businesses can leverage digital content to engage with prospective B2B buyers

    2y Jonathan Brown
    10 rapidly growing martech startups you need to know

    Digital Marketing 10 rapidly growing martech startups you need to know

    2y Jonathan Brown
    4 ways cross-channel messaging levels up customer engagement

    Strategies 4 ways cross-channel messaging levels up customer engagement

    2y Alexa Lemzy
    Does your content generate ROI?

    Data & Analytics Does your content generate ROI?

    2y matthewmurray
    The modern marketer: Brand building vs. performance marketing

    Content Marketing The modern marketer: Brand building vs. performance marketing

    2y Marissa Tarleton, CMO, RetailMeNot,
    How to measure a multi-channel marketing strategy

    Digital Marketing How to measure a multi-channel marketing strategy

    2y Tereza Litsa
    Informed delivery and the omnichannel future of the United States Post Office

    Strategy & Leadership Informed delivery and the omnichannel future of the United States Post Office

    2y Mike O'Brien
    Six B2B content marketing predictions for 2018

    Content Marketing Six B2B content marketing predictions for 2018

    2y Sam Lawson, Head of ClickZ
    6 changes in marketing measurement that will impact 2018

    Data & Analytics 6 changes in marketing measurement that will impact 2018

    3y Sam Carter
    How can I tell if my social media strategy is generating results?

    Social Media How can I tell if my social media strategy is generating results?

    3y Tereza Litsa
    Why do you need a content marketing platform?

    Content Why do you need a content marketing platform?

    3y Tereza Litsa
    The top 7 barriers to attribution and how to overcome them

    Analyzing Customer Data The top 7 barriers to attribution and how to overcome them

    3y Sam Carter
    The challenges of attribution: Which channel produces the highest ROI?

    Analyzing Customer Data The challenges of attribution: Which channel produces the highest ROI?

    3y Sam Carter
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