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ROI

Vector graphic of a businessman with a suitcase jumping over hurdles.

The top 7 barriers to attribution and how to overcome them

12 Jun 17 | Author | Analyzing Customer Data Campaigns Conversion & ROI Data-Driven Marketing |

A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems’. ... read more

Photo of female hands holding modern tablet and man touching screen, with data points overlaid.

The challenges of attribution: Which channel produces the highest ROI?

05 Jun 17 | Author | Analyzing Customer Data Campaigns Conversion & ROI Data-Driven Marketing |

The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple marketing channels. So how can you effectively attribute value to each channel?

How to measure the ROI of social media campaigns

30 May 17 | Author | Analytics ROI Marketing Social Social Media |

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them?

A stock photograph of a laptop, showing charts from Google Analytics on its screen.

How can marketers better use technology to maximise their returns?

11 Oct 16 | Author | Email Marketing Marketing Tools & Technology |

Now more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns.

How SK-II blends ecommerce and social for improved brand perception

09 Sep 16 | Author | Asia Campaigns Conference Coverage Data-Driven Marketing Ecommerce Social Commerce |

China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's biggest ecommerce and social sites to improve both brand perception and ROI.

How to build a community around your blog

19 Aug 16 | Author | Asia Community Management Content Marketing Publishing Social |

With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a community around your blog.

Quality counts for in-app purchasers

07 Jul 16 | Author | Asia Conversion & ROI Insights |

Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from ... read more

Four key ways to optimize your real time bidding spend

07 Jun 16 | Author | Media Buying |

Though closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on performance. This ... read more

Programmatic 101: Everything you need to know but were too afraid to ask

11 May 16 | Author | Asia Conference Coverage Media Media Buying |

One of the biggest challenges to programmatic adoption is that people are afraid of it.

Less effective and more expensive: the circle of digital marketing life

10 May 16 | Author | Campaigns Email More News Search Social |

How can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build ... read more

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