Does your content generate ROI?
Analytics

Does your content generate ROI?

6y matthewmurray

Does your content generate ROI?

The objective of marketing is to reach and attract a targeted audience. We do this using ads, contests, blog content, and so on. But the thing about t...

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The modern marketer: Brand building vs. performance marketing
Content

The modern marketer: Brand building vs. performance marketing

6y Marissa Tarleton , CMO, RetailMeNot,

The modern marketer: Brand building vs. performanc...

Building strong brands is a top priority for any company and in the past has been viewed as its own goal, separate from performance marketing. The two...

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How to measure a multi-channel marketing strategy
Digital Marketing

How to measure a multi-channel marketing strategy

6y Tereza Litsa

How to measure a multi-channel marketing strategy

Multi-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different cha...

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Informed delivery and the omnichannel future of the United States Post Office
Leadership

Informed delivery and the omnichannel future of the United States Post Offi...

6y Mike O'Brien

Informed delivery and the omnichannel future of th...

Don't let Amazon's dominance fool you—the United States Post Office is the real biggest player in ecommerce. When it's not delivering millions of pack...

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Six B2B content marketing predictions for 2018
Content

Six B2B content marketing predictions for 2018

6y Sam Lawson

Six B2B content marketing predictions for 2018

Content marketing has evolved from a buzzword to the number one priority for marketers in 2017, accounting for 26% of a marketers entire budget. Here ...

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6 changes in marketing measurement that will impact 2018
Analytics

6 changes in marketing measurement that will impact 2018

6y Sam Carter

6 changes in marketing measurement that will impac...

Too many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...

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How can I tell if my social media strategy is generating results?
Social Media

How can I tell if my social media strategy is generating results?

6y Tereza Litsa

How can I tell if my social media strategy is gene...

The average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...

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Why do you need a content marketing platform?
Content

Why do you need a content marketing platform?

6y Tereza Litsa

Why do you need a content marketing platform?

With the birth of the internet and the formation of social media, everyone is a publisher now. For marketers, this oversupply of content provides a ch...

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The top 7 barriers to attribution and how to overcome them
Acquisition

The top 7 barriers to attribution and how to overcome them

7y Sam Carter

The top 7 barriers to attribution and how to overc...

A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...

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The challenges of attribution: Which channel produces the highest ROI?
Acquisition

The challenges of attribution: Which channel produces the highest ROI?

7y Sam Carter

The challenges of attribution: Which channel produ...

The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...

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How to measure the ROI of social media campaigns
Analytics

How to measure the ROI of social media campaigns

7y Tereza Litsa

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...

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How can marketers better use technology to maximise their returns?
Disruptive MarTech

How can marketers better use technology to maximise their returns?

7y Rebecca Sentance

How can marketers better use technology to maximis...

Now more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns. Read More...

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How SK-II blends ecommerce and social for improved brand perception
Acquisition

How SK-II blends ecommerce and social for improved brand perception

8y Sophie Loras

How SK-II blends ecommerce and social for improved...

China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...

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How to build a community around your blog
Asia

How to build a community around your blog

8y Navneet Kaushal

How to build a community around your blog

With so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a comm...

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Quality counts for in-app purchasers
Acquisition

Quality counts for in-app purchasers

8y Sophie Loras

Quality counts for in-app purchasers

Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...

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Four key ways to optimize your real time bidding spend
Media

Four key ways to optimize your real time bidding spend

8y David Zuckerman

Four key ways to optimize your real time bidding s...

Though closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on per...

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Programmatic 101: Everything you need to know but were too afraid to ask
Asia

Programmatic 101: Everything you need to know but were too afraid to ask

8y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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Less effective and more expensive: the circle of digital marketing life
Acquisition

Less effective and more expensive: the circle of digital marketing life

8y Jonathan Beeston

Less effective and more expensive: the circle of d...

How can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build a time machine and send them in 200...

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Paid search rules for ROI on mobile: report
Mobile

Paid search rules for ROI on mobile: report

8y Christopher Ratcliff

Paid search rules for ROI on mobile: report

Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for...

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Why is Lazada the gold standard for m-commerce in Southeast Asia?
Asia

Why is Lazada the gold standard for m-commerce in Southeast Asia?

8y Sophie Loras

Why is Lazada the gold standard for m-commerce in ...

Ecommerce transactions on mobile are yet to fully take off in Southeast Asia. Lazada stands out because it is intuitive and boasts strong customer ser...

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Are rising follower numbers devaluing your social audiences?
Media

Are rising follower numbers devaluing your social audiences?

8y Matt Owen

Are rising follower numbers devaluing your social ...

If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness...

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Snow White and the Seven Stats: Figures from the last week in digital
Ad Industry Metrics

Snow White and the Seven Stats: Figures from the last week in digital

8y Mike O'Brien

Snow White and the Seven Stats: Figures from the l...

What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend ...

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Six tips on measurement from the IAB Programmatic Marketplace
Actionable Analysis

Six tips on measurement from the IAB Programmatic Marketplace

8y Mike O'Brien

Six tips on measurement from the IAB Programmatic ...

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read More...

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How to use data from ad tech and martech for display ads
Analytics

How to use data from ad tech and martech for display ads

8y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

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Spotlight on the National Gallery of Victoria: fusing art with social media
Asia

Spotlight on the National Gallery of Victoria: fusing art with social media

8y Sophie Loras

Spotlight on the National Gallery of Victoria: fus...

Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audi...

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After CTR, how do we measure ad effectiveness?
Attribution

After CTR, how do we measure ad effectiveness?

8y Leonie Mercedes

After CTR, how do we measure ad effectiveness?

While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it c...

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How was Snapchat's first Super Bowl?
Social Media

How was Snapchat's first Super Bowl?

8y Mike O'Brien

How was Snapchat's first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...

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