Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement.
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Make sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how.