Why start-ups need content marketing
Marketing

Why start-ups need content marketing

8y Alan Cutter

Why start-ups need content marketing

A quality content marketing strategy is essential for any business, but it's especially important for start-ups because it helps to drive conversions....

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How to remarket your way to a better ROI
Paid Search

How to remarket your way to a better ROI

8y Lars Hirsch

How to remarket your way to a better ROI

Remarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ult...

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4 ways to stop throwing your content away
Marketing

4 ways to stop throwing your content away

8y Guest

4 ways to stop throwing your content away

Effective execution of a content marketing campaign is easier said than done. Here's how you can create an efficient, organized strategy to generate R...

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Does an app exist if it is never used?
Asia

Does an app exist if it is never used?

8y Rohit Kumar

Does an app exist if it is never used?

Apps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Read More...

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How to analyze big data to enhance the purchase journey
Asia

How to analyze big data to enhance the purchase journey

9y Nellie Chan

How to analyze big data to enhance the purchase jo...

Big data can be overwhelming. Here is how to use predictive lead scoring and persona-based marketing to analyze big data to drive business. Read More...

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The 3 reasons online advertising campaigns fail
Marketing

The 3 reasons online advertising campaigns fail

9y Tim Nichols

The 3 reasons online advertising campaigns fail

There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding th...

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The true value of social listening
Analytics

The true value of social listening

9y Benjamin Spiegel

The true value of social listening

Can digital marketers collect valuable data by exclusively listening to social chatter? Here's why it's important to accumulate and analyze consumer i...

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Taking Risks to Grow Your List
Advanced Email Marketing

Taking Risks to Grow Your List

9y Derek Harding

Taking Risks to Grow Your List

Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider...

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How a Blasé Approach Helped Swedish Fish Reach Gen Z
Media

How a Blasé Approach Helped Swedish Fish Reach Gen Z

9y Mike O'Brien

How a Blasé Approach Helped Swedish Fish Reach Gen...

Swedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the ...

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Getting the Most from Your Email Content
Email

Getting the Most from Your Email Content

9y Susan Kuchinskas

Getting the Most from Your Email Content

Email is a vital tool in distributing content across all channels. Read More...

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Social Media Marketing Budgets and ROI: How to Plan for 2016
Social

Social Media Marketing Budgets and ROI: How to Plan for 2016

9y Jasmine Sandler

Social Media Marketing Budgets and ROI: How to Pla...

Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social med...

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Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media
Media

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Me...

9y Pelin Thorogood

Programmatic Media Buying: Sitting at the Intersec...

The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...

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Are All Screens Created Equal?
Media

Are All Screens Created Equal?

9y Larry Allen

Are All Screens Created Equal?

Here's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportun...

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9 Questions to Ask When Selecting an Email Agency
Email

9 Questions to Ask When Selecting an Email Agency

9y Simms Jenkins

9 Questions to Ask When Selecting an Email Agency

Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the ne...

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10 Things That Changed in Advertising During the Last Decade
Marketing

10 Things That Changed in Advertising During the Last Decade

9y Guest

10 Things That Changed in Advertising During the L...

In honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...

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Twitter: The Next Customer Care Channel
Social

Twitter: The Next Customer Care Channel

9y Dave Evans

Twitter: The Next Customer Care Channel

How will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer eng...

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Saying Goodbye to Click-Based Measurement
Analytics

Saying Goodbye to Click-Based Measurement

9y Nadia Tan

Saying Goodbye to Click-Based Measurement

Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based ...

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Amazon Text Ads: To Do or Not To Do?
Search

Amazon Text Ads: To Do or Not To Do?

9y Elizabeth Marsten

Amazon Text Ads: To Do or Not To Do?

Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...

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2015’s Fastest-Growing and Most Valuable Email Marketing Companies
Email

2015’s Fastest-Growing and Most Valuable Email Marketing Companies

9y Simms Jenkins

2015’s Fastest-Growing and Most Valuable Email Mar...

In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, ...

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The 5 Most Egregious Marketing Automation Fails and How To Avoid Them
Automation

The 5 Most Egregious Marketing Automation Fails and How To Avoid Them

9y Kevin Miller

The 5 Most Egregious Marketing Automation Fails an...

Learning from past errors made in marketing automation can only increase overall efficiency and productivity. Considering these tips can induce a swif...

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7 Things That Really Great Online Media Buyers Do
Media

7 Things That Really Great Online Media Buyers Do

9y Tim Nichols

7 Things That Really Great Online Media Buyers Do

Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing ...

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Long Live Long-Form: The Hidden Value of Blogs
Media

Long Live Long-Form: The Hidden Value of Blogs

9y Tessa Wegert

Long Live Long-Form: The Hidden Value of Blogs

Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Read More...

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The Ultimate Marketing Plan: Revisited
Asia

The Ultimate Marketing Plan: Revisited

9y Ohad Hecht

The Ultimate Marketing Plan: Revisited

Summer isn't over yet, but now is the time to start planning your marketing strategy for the year ahead. Read More...

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Marketers: What’s On Your Tech Chart?
Marketing

Marketers: What’s On Your Tech Chart?

9y Ellen Valentine

Marketers: What’s On Your Tech Chart?

Tech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organiz...

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5 Inside Secrets of Startup Funding
Marketing

5 Inside Secrets of Startup Funding

9y Alan Cutter

5 Inside Secrets of Startup Funding

Obtaining adequate financial funding is critical in building a prosperous tech startup. These strategies can help you capture the attention of venture...

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4 Industry Lessons From Youth Baseball
Marketing

4 Industry Lessons From Youth Baseball

9y Chris Copeland

4 Industry Lessons From Youth Baseball

Fundamental principles and practices that are conducive to industry success can be illustrated via basic life lessons learned while participating in y...

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Emotion in Ads: Does Sentiment Sell?
Marketing

Emotion in Ads: Does Sentiment Sell?

9y Tessa Wegert

Emotion in Ads: Does Sentiment Sell?

Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Read...

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